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Platintel is seeking a highly skilled Salesforce Marketing Cloud Lead to own the client email and customer journey program. This senior, hands-on role requires expert build, send and optimization capabilities with minimal supervision, focused on Australia and New Zealand regions.
You will manage end-to-end SFMC, develop journeys, EDMs and audience segments, and ensure data accuracy and deliverability, while aligning with privacy and compliance requirements.
Platintel is one of Australia's fastest growing companies. We build intelligent global teams for SME, midmarket, and enterprise businesses, combining full-service offshoring with AI consulting. Our delivery centres span the Philippines, India and Indonesia.
This is a part time, work from home, day shift role. Hours are flexible (for example 3–4 hours a day, or 2 full days a week) and must overlap with Australian business hours (9:00 AM – 5:00 PM AET, roughly 6:00 AM – 3:00 PM Manila time depending on daylight saving).
Our client is an ASX-listed Australian retail and e-commerce brand and one of the world's largest body piercing providers, with stores across Australia and New Zealand.
We are seeking a highly skilled Salesforce Marketing Cloud Lead with excellent English to own our client's email and customer journey program. This is a senior, hands-on role for an expert who can build, send and improve campaigns with little supervision.
Own the client's Salesforce Marketing Cloud (SFMC) platform end to end, from build through to send and reporting
Build, maintain and improve multi-step customer journeys in Journey Builder and Automation Studio, including welcome, post-purchase, appointment, abandoned cart, win-back and loyalty programs
Create and send EDMs for product launches, promotions and in-store events, using AMPscript, HTML, CSS and Content Builder
Build audience segments using filters, SQL queries and data extensions in Contact Builder, so the right message reaches the right customers across stores and online
Manage data flows between SFMC, Salesforce and e-commerce and booking platforms, and keep customer data accurate
Look after email deliverability, sender authentication and list hygiene, in line with the Australian Spam Act 2003, the Privacy Act 1988 and New Zealand requirements
Diagnose and fix platform, data and send issues, acting as the go-to expert for the marketing team
Report on journey and campaign performance, and turn the results into clear recommendations
Document builds, templates and processes so the platform is easy to maintain
Recommend platform improvements, including practical use of SFMC AI features and other AI tools
Minimum 5 years of hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio and Contact Builder
Proven experience building journeys, creating EDMs and building segments with filters and SQL for large customer databases
Strong AMPscript, HTML and CSS skills
Excellent English communication skills, verbal and written, with the ability to explain technical topics to non-technical stakeholders
Experience working with Australian, New Zealand or other Western businesses
Experience in retail, e-commerce or multi-site consumer brands is highly regarded
Strong attention to detail with segmentation logic, data and sends
Able to work independently and manage your own workload in a part time role
Salesforce Marketing Cloud certifications (Email Specialist, Consultant or Developer) are a plus
Experience with SSJS, SFMC APIs, Marketing Cloud Connect, CloudPages, Marketing Cloud Personalisation or Data Cloud is a plus
Familiarity with GA4, SPF, DKIM and DMARC is a plus
Work for one of Australia's fastest growing outsourcing companies
PHP 80,000 – 90,000 per month for a part time role
Flexible part time hours, day shift
Permanent work from home
10 days PTO per year
HMO Day 1 (Primary and Dependent)
Quarterly Massages
Regular team building and company activities
Unlimited opportunities for employee referral incentives
Diverse and supportive work environment
Brand new IT equipment