Sales Leader for Local Payments

Coins.ph; Cebu City; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Coins.ph, the pioneer crypto brand in the Philippines, is seeking a senior business development leader to drive growth of payment services and merchant partnerships. You will lead a cross-functional team, shape GTM strategies, and negotiate with merchants while expanding into international markets.

The role requires 8+ years in BD or partnerships within fintech/payments, strong leadership, and excellent stakeholder management. Join a fast-growing crypto fintech with regulatory licenses.

Qualifications

• Bachelor’s degree or higher in Business or related field; MBA is a plus.
• 8+ years of experience in business development, sales, or partnerships in fintech/payments.
• Strong understanding of the digital payments ecosystem (card acquiring, POS, QR, e-wallets).
• Proven success in leading sales teams, closing strategic deals, and driving market expansion.
• Excellent communication, stakeholder management, and leadership skills.
• Data-driven, entrepreneurial mindset with ability to work in a fast-paced environment.
• Ability to coordinate with international partners and stakeholders.

Responsibilities

• Develop and execute BD strategy for payment services, focusing on merchant acquisition and revenue growth.
• Identify new market opportunities and build a pipeline of merchant and enterprise clients.
• Establish strategic partnerships with merchants, payment aggregators, and ecosystem players.
• Lead negotiations on terms including MDRs and SLAs.
• Build and manage a high-performing BD team with clear targets.
• Collaborate with Product, Operations, Legal, and Marketing on onboarding and account growth.
• Analyze market trends and competitor activity to refine GTM strategies.

Skills

Merchant acquisition

Partnerships

Sales leadership

Fintech/payments

Negotiation

Cross-functional leadership

Education

Bachelor’s degree in Business or related field

MBA

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What You'll Do

• Develop and execute the overall business development strategy for payment services, with a focus on merchant acquisition and revenue growth.


• Identify new market opportunities and build a pipeline of high-potential merchant and enterprise clients.


• Establish strategic partnerships with merchants, payment aggregators, and ecosystem players.


• Lead negotiations on commercial terms, including merchant discount rates (MDRs) and service level agreements.


• Build and manage a high-performing BD team, setting clear targets and coaching team members to exceed KPIs.


• Work cross-functionally with Product, Operations, Legal, and Marketing to deliver seamless merchant onboarding and account growth.


• Analyze market trends, customer behavior, and competitor activity to continuously refine GTM (go-to-market) strategies.


• Represent the company in external meetings, industry events, and partner engagements.

What We Expect From You

• Bachelor’s degree in Business or related field; MBA is a plus.


• 8+ years of experience in business development, sales, or partnerships, preferably in fintech, payments, or financial services.


• Strong understanding of the digital payments ecosystem (e.g., card acquiring, POS, QR, e-wallets).


• Demonstrated success in leading sales teams, closing strategic deals, and driving market expansion.


• Excellent communication, stakeholder management, and leadership skills.


• Data-driven, entrepreneurial mindset with the ability to work in a fast-paced environment.With more than 5 years of experience in business development, sales, and client management within the payments, crypto, fintech, and traditional finance industries.


• Proven track record of generating leads and supporting client acquisition efforts.


• Ability to coordinate with international partners and stakeholders.


• Can speak and understand Mandarin Chinese is a plus.

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.