Marketing Specialist

The Medical Services of America (Philippines) Inc; Caloocan; On-site; PHP 420,000 - 660,000; Full time

Job summary

The Medical Services of America (Philippines) Inc is seeking a Marketing Specialist to lead multi-channel campaigns promoting MSAPH services, including Cardiopulmonary Outsourcing, Equipment Rentals, Pulmonary Homecare, and Biomedical Equipment Maintenance.

Reporting to the Vice President for Sales and Business Development, this role blends creative content design, digital platform management, campaign execution, and event collateral design to strengthen MSA-PH’s brand authority nationwide.

Qualifications

• Bachelor’s Degree in Marketing, Graphic Design, Communications, Business, or a related field.
• 2–4 years of experience in marketing, graphic design, and content creation.
• Industry experience in B2B, healthcare, medical devices, or technical industries is advantageous.

Responsibilities

• Maintain and optimize the official website to ensure up-to-date product listings and service details.
• Create and publish diverse content: articles, industry insights, testimonials, infographics, and video demos.
• Manage social media platforms (Facebook, LinkedIn) and monitor engagement and reach.
• Plan and execute targeted marketing campaigns and assist in major trade shows and events.

Skills

Marketing strategy

Content creation

Branding

Project management

Education

Bachelor’s degree

Tools

Adobe Creative Cloud

CapCut

Canva Pro

WordPress

Meta Business Suite

LinkedIn

HubSpot

Google Workspace

Microsoft Office

Job description

Position Overview

The Marketing Specialist will lead and execute multi-channel marketing strategies to promote MSA-PH’s comprehensive healthcare solutions—including Cardiopulmonary Outsourcing Services, Equipment Rentals (mechanical ventilators, patient monitors, etc.), Pulmonary Homecare Services, and Biomedical Equipment Maintenance Services. Reporting directly to the Vice President for Sales and Business Development, this role blends creative content design, digital platform management, campaign execution, and event collateral design to strengthen MSA-PH’s brand authority across hospital networks and healthcare providers nationwide.

Key Roles & Responsibilities

1. Digital Platform Management & Web Maintenance

• Maintain and optimize the official MSA-PH website s to ensure current product listings, accurate service details, and seamless user navigation.




• Keep web content dynamic and engaging by regularly creating and publishing articles, industry insights, company news, blog posts, and customer testimonials.




• Manage and grow MSA-PH’s social media platforms (Meta/Facebook, LinkedIn), ensuring consistent posting schedules and audience interaction via Meta Business Suite.




• Monitor web and social media performance metrics to optimize reach and engagement among hospital administrators, doctors, and healthcare professionals.

2. Content Conceptualization, Design & Production

• Lead end-to-end strategy, conceptualization, and creation of engaging digital content tailored for B2B and B2C healthcare audiences.




• Produce and publish diverse content formats, including static infographics, carousel posts, video demonstrations, and educational content highlighting MSA-PH’s specialized services and medical devices.

3. Graphic Design & Brand Collateral Redesign

• Redesign and update printed and digital brand collateral as needed, including brochures, corporate profiles, banners, posters, and large-format exhibit wall coverings.




• Maintain consistency with MSA-PH’s brand identity across all customer-facing touchpoints and marketing materials.




• Collaborate with internal teams to design tailored presentation decks and sales toolkits for client meetings and tenders.

4. Lead Generation, Campaign Execution & Event Support

• Plan, write, and execute targeted marketing campaigns (e.g., email blasts via HubSpot, digital newsletters, product highlight promotions) to support sales pipelines and client retention.




• Assist in the planning, branding setup, and logistics implementation for major trade exhibits, medical conventions, and regional events.




• Work closely with the Sales and Business Development teams to align marketing efforts with growth targets across hospital accounts.

Qualifications & Skill Requirements

Education

• Required: Bachelor’s Degree (preferably in Marketing, Graphic Design, Communications, Business, or a related field).

Experience

• Preferred: 2-4 years of experience in marketing, graphic design, and content creation.




• Industry Advantage: Prior experience in B2B, healthcare, medical devices, or technical industries is a strong advantage.

Technical Skills

• Graphic Design & Visual Tools: Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) and/or CapCut / Canva Pro.




• CMS Platform: Hands-on experience with WordPress website maintenance and content management.




• Social Media Management: Direct experience managing business platforms using Meta Business Suite and LinkedIn.




• Email Marketing Tools: Direct experience executing campaigns in HubSpot or similar email automation platforms.




• Productivity Applications: Proficient in Google Workspace and Microsoft Office (PowerPoint, Word, Excel).

Core Competencies

• Technical Translation: Ability to convert complex clinical, pulmonary, and technical concepts into clear, actionable promotional content.




• Design & Editorial Standards: High visual sense with strong copy-editing skills and acute attention to detail.




• Project Management: Self-directed with strong organizational skills to manage multi-channel marketing campaigns under tight timelines.