Job Title
Sales Analytics Executive
Department
Sales Operations
Reports To
Sales Head / President
Coordinates With
HRD, Marketing, and Administration
Job Purpose
To monitor and administer the eScience CRM system and company-issued iPads used by Medical Sales Representatives (MSRs), ensuring accurate reporting of field activities, compliance with company policies, and proper usage of company-issued gadgets.
The role supports management by providing timely activity reports, monitoring field force discipline, and ensuring data integrity within the CRM system.
Key Responsibilities
1. Field Force Activity Monitoring
- Monitor daily login and logout of MSRs through the eScience system.
- Track doctor calls, meeting logs, and field coverage reports.
- Identify late logins, missed calls, incomplete reports, and irregular field activities.
- Provide daily activity monitoring reports to Sales Heads.
2. CRM System Administration
- Manage user accounts, access permissions, and system updates in the eScience application.
- Ensure proper data synchronization between online and offline reporting.
- Maintain accuracy and completeness of CRM records.
- Assist field force in basic troubleshooting related to the CRM system.
3. Compliance and Monitoring
- Detect false calls, unusual activity patterns, or possible system misuse.
- Monitor non-usage of the CRM system or irregular reporting practices.
- Escalate compliance issues to Sales Management and HRD when necessary.
- Maintain documentation of system violations or irregular activities.
4. Gadget and Asset Monitoring
- Maintain a registry of company-issued iPads assigned to the field force.
- Monitor proper usage, maintenance, and accountability of devices.
- Report loss, damage, misuse, or non-maintenance of issued gadgets.
- Coordinate with Admin for device replacement, repair, or issuance when required.
Supporting Responsibilities
(In coordination with Sales or Marketing & IT)
- Assist in sales activity reporting and data consolidation.
- Support sales performance tracking based on CRM data.
- Assist in CRM-based analytics and reporting when required.
- Support monitoring of territory coverage and field activity patterns.
- IT support coordination
Qualifications
- Bachelor’s degree in Business Administration, Information Technology, or related field.
- Experience in CRM administration, sales reporting, or pharma sales support is an advantage.
- Strong working knowledge of Microsoft Excel and data reporting tools.
Key Skills
- CRM system administration
- Sales activity monitoring
- Data analysis and reporting
- Attention to detail
- Coordination and communication skills
- Compliance monitoring
Expected Deliverables
- Daily field force activity reports
- CRM usage and compliance monitoring reports
- Gadget inventory and monitoring recordsPeriodic summary reports for Sales Management