Retail Marketing Associate

Sperry Philippines; Pasig; On-site; PHP 360,000 - 560,000; Full time

Job summary

Sperry Philippines is seeking a Marketing Coordinator to maximize digital exposure for brands across mall and store channels. You will manage store information, digital calendars, and ad placements, coordinating with Mall Partners, Brands, and Ops to ensure timely campaigns.

Responsibilities include analyzing performance, preparing weekly and monthly reports, and proposing tie-ups with banks, media, and other companies to boost store visibility and sales.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or Communications.
• Experience in a marketing field; supports campaigns and tracks performance.
• Proficient with design/edit tools such as Photoshop, Canva, CapCut.
• Strong written and verbal communication across levels.
• Organized and detail-oriented with comfort using digital platforms.
• Mall coordination experience is helpful but not required.

Responsibilities

• Maximize digital exposure for brands through mall/store info and digital platforms.
• Plan and execute sales-generating events and coordinate with malls and partners.
• Maintain updated mall and store information and contact lists.
• Create schedules for mall digital platforms and coordinate campaigns with Brand Marketing and Ops.
• Prepare weekly and monthly reports with analysis and recommendations.

Skills

Project management

Event management

Communication

Organizational skills

Digital platforms

Education

Bachelor's degree in Marketing/Advertising/Business Administration/Communications

Tools

Photoshop

Canva

CapCut

Job description

JOB SUMMARY

• Maximize digital exposure and sales opportunities for the brands by managing mall and store information, digital platform schedules, paid advertising, store location updates, and strategic tie-ups with malls, banks, media, and other companies.

• Plan and execute sales-generating events and projects, coordinate with relevant departments and mall partners, and maintain accurate reports and analysis to measure effectiveness and recommend improvements.
  

JOB DESCRIPTION

• Maximize digital exposure for the brands, create, implement and monitor system that will increase efficiency of the projects.

I. Keep complete, correct, and updated mall and store information.

a. Updated list of stores and contact details.

b. Updated list of malls partners and contact details.

II. Create calendar/ schedule for mall digital platforms, such as Facebook, Instagram, Viber, Tiktok, X, mall websites, etc.

a. Coordinate with Brand Marketing and Operations for the campaigns and materials to be used.

b. Recommend minimum number and type of materials to be released – based on current mall requirements or theme.

III. Maintain an updated and complete utilization data.

a. Keep an updated monitoring records of the released and un-posted materials.

b. Prepare report with analysis and recommendations – weekly for Retail meeting and monthly for the business review data.

c. Inform and negotiate number of posting to malls with low or no support in their digital platforms

• Identify opportunities for ad placements in malls

I. Keep an updated contact list and details of mall paid ad posts.

II. Propose malls and ad spots that fits the requirements of the stores.

III. Process, monitor, and evaluate approved ad spots.

IV. Keep an updated, correct data and reports that will be the basis for future analysis.

• Monitor and update store locations in mall-related platforms and medium.

I. Monitoring changes in store locations and update all mall-controlled platforms and mediums such as:

a. Mall free standing digital directory

b. Mall printed directory

c. Websites

d. Social Media

e. PR articles, etc.

II. Send updated store location to mall admin – Mall Operations/ Talent Relations, Leasing, Marketing, and PR team.

• Create opportunities for tie-ups that will provide additional digital exposure for the stores

I. Scout for companies that will give opportunities for digital exposure:

a. Bank tie-ups

b. Media tie-ups

c. Company tie-ups

II. Create a standard guidelines in processing/ implanting tie-ups

III. Maintain a correct and updated data and reports regarding the effectiveness of the tie-ups digital data, sales and store feedback.

• Spearhead sales generating projects like sales events

I. Propose sale event venue and negotiable for rental and marketing supports

II. Coordination with other departments for the implementation of the projects

III. Preparation of post-events report and recommendations

IV. Keep an updated, correct data and reports that will be the basis for future analysis

V. RM and mall-initiated events

VI. Assist in other projects when needed

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Business Administration, or Communications

• Has experience in a marketing field: possesses project/ event management skills to support campaigns and track performance

• Comfortable using different applications and platforms, such as Photoshop, Canva, CapCut, or other video editing applications

• Can communicate well at different levels of an organization, both verbally and in writing

• Organized and keen on details

• Familiar and comfortable using different digital platforms

• Familiarity with mall coordination is not required but is highly recommended.