General Trade Retail Manager

HRTX; Taguig; On-site; PHP 892,800 - 1,339,200; Full time

Job summary

A leading retail company is looking for a General Trade Retail Manager located in Taguig, Metro Manila. In this full onsite role, you will assess channel performance, develop strategies for growth, and manage various trade initiatives within the company. The ideal candidate will have a background in trade or channel marketing, particularly within the FMCG sector, and strong communication skills. This role involves leading team strategies and ensuring alignment with company goals.

Qualifications

• Experience in FMCG or food and beverage sector.
• Focused on small format retail.
• Ability to handle multiple priorities in a fast-paced environment.

Responsibilities

• Assess channel performance and uncover growth opportunities.
• Drive growth of emerging channels based on market movements.
• Evaluate key initiatives for long-term viability.

Skills

Trade marketing

Channel marketing

Data analysis

Stakeholder management

Communication skills

Job description

Role: General Trade Retail Manager

Location: Taguig

Setup: Full Onsite

Schedule: 8AM – 5PM

Key Responsibilities

Channel Development

• Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth
• Design and roll out targeted strategies for key areas, including turnaround plans where needed
• Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits
• Establish contingency plans to maintain business operations during periods of market disruption
• Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels
• Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance
• Lead review sessions after key initiatives to capture insights and apply learnings to future planning

Emerging Channels & Category Growth

• Drive the growth of emerging trade channels by studying market movements and evolving shopper behavior
• Establish the strategic role of new channels within the overall commercial framework
• Partner with Category teams to bring growth initiatives and product launches to life through channel-relevant BTL activations
• Ensure channel growth plans are in sync with brand direction, category goals, and commercial targets

Program Planning

• Evaluate whether key initiatives are ready to scale and transition into long-term programs
• Oversee the seamless handover of proven projects into standard business operations

Qualifications

• Background in trade marketing, channel marketing, or a related discipline within FMCG or the food and beverage sector
• Solid grasp of the general trade environment, with particular focus on small format retail
• Demonstrated success in planning and executing channel strategies and BTL programs
• Data-driven mindset with the ability to turn insights into clear, actionable strategies
• Strong ability to manage stakeholders and work effectively across different functions
• Excellent written and verbal communication skills, including presentation delivery
• Comfortable handling multiple priorities simultaneously in a dynamic, fast-moving setting