Restaurant and Bar Marketing Executive

IHG Hotels & Resorts; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

IHG Hotels & Resorts in Metro Manila is seeking a Marketing professional to plan, coordinate and execute campaigns for the hotel's restaurants, bars, seasonal promotions, and special events. You will develop creative marketing initiatives to increase guest traffic and food and beverage revenue, manage digital content across social platforms, and monitor campaign performance with clear recommendations.

Collaborate with Sales, Revenue Management and Operations to optimize promotions and report

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• Minimum 2–3 years of experience in marketing, hospitality, food and beverage marketing, or digital marketing.
• Strong knowledge of social media platforms, digital marketing, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office; experience with graphic design, content management, or digital marketing tools is an advantage.

Responsibilities

• Plan, coordinate, and execute marketing campaigns for the hotel's restaurants, bars, seasonal promotions, and special events.
• Develop creative marketing initiatives to increase guest traffic and food and beverage revenue.
• Monitor campaign performance and recommend improvements based on results.
• Create and coordinate content for social media, website, email marketing, and other digital platforms.
• Coordinate photography, videography, and promotional materials for food and beverage outlets.
• Ensure all marketing content complies with IHG brand guidelines and hotel standards.
• Support the planning and promotion of food festivals, themed dining experiences, happy hours, holiday promotions, and other special events.
• Coordinate with external partners, influencers, media, and suppliers when required.
• Assist in organizing media visits, promotional launches, and public relations activities.
• Work closely with the Food & Beverage team to understand business needs and promotional priorities.
• Coordinate with Sales, Revenue Management, and Operations to maximize promotional opportunities.
• Maintain effective communication with internal and external stakeholders.
• Monitor market trends, competitor activities, and guest preferences.
• Track campaign performance, social media engagement, and promotional results.
• Prepare regular marketing reports and recommendations for management.
• Ensure all marketing materials reflect the hotel's brand identity and comply with IHG brand standards.
• Maintain consistency across all marketing channels and promotional activities.

Skills

Social media

Digital marketing

Content creation

Communication skills

Microsoft Office

Graphic design basics

Education

Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or related field

Tools

Content management tools

Graphic design tools

Job description

• Plan, coordinate, and execute marketing campaigns for the hotel's restaurants, bars, seasonal promotions, and special events.
• Develop creative marketing initiatives to increase guest traffic and food and beverage revenue.
• Monitor campaign performance and recommend improvements based on results.

Duties And Responsibilities

Marketing Campaigns

• Plan, coordinate, and execute marketing campaigns for the hotel's restaurants, bars, seasonal promotions, and special events.
• Develop creative marketing initiatives to increase guest traffic and food and beverage revenue.
• Monitor campaign performance and recommend improvements based on results.

Digital Marketing & Content

• Create and coordinate content for social media, website, email marketing, and other digital platforms.
• Coordinate photography, videography, and promotional materials for food and beverage outlets.
• Ensure all marketing content complies with IHG brand guidelines and hotel standards.

Promotions & Events

• Support the planning and promotion of food festivals, themed dining experiences, happy hours, holiday promotions, and other special events.
• Coordinate with external partners, influencers, media, and suppliers when required.
• Assist in organizing media visits, promotional launches, and public relations activities.

Collaboration & Communication

• Work closely with the Food & Beverage team to understand business needs and promotional priorities.
• Coordinate with Sales, Revenue Management, and Operations to maximize promotional opportunities.
• Maintain effective communication with internal and external stakeholders.

Market Research & Reporting

• Monitor market trends, competitor activities, and guest preferences.
• Track campaign performance, social media engagement, and promotional results.
• Prepare regular marketing reports and recommendations for management.

Brand Standards & Compliance

• Ensure all marketing materials reflect the hotel's brand identity and comply with IHG brand standards.
• Maintain consistency across all marketing channels and promotional activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• Minimum 2–3 years of experience in marketing, hospitality, food and beverage marketing, or digital marketing.
• Strong knowledge of social media platforms, digital marketing, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office; experience with graphic design, content management, or digital marketing tools is an advantage.

COMPETENCIES

• Marketing & Brand Management
• Digital Marketing
• Content Creation
• Creativity & Innovation
• Communication & Presentation Skills
• Project Coordination
• Analytical & Reporting Skills
• Team Collaboration