Research Associate

San Miguel Foods; Pasig; In loco; PHP 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

San Miguel Foods is seeking a Market Research Analyst to set up and manage tracking studies, including Brand Health and Retail Audit, and to carry out customized studies such as FGDs and product tests.

You will analyze data to derive actionable insights, prepare category and brand presentations, and contribute to budgeting and planning with data-driven inputs across assigned categories.

Competenze

• Experience setting up tracking studies and customized market research.
• Ability to analyze data and extract actionable insights.
• Experience with both quantitative and qualitative methods.

Mansioni

• Design and manage tracking studies for Brand Health and Retail.
• Perform data analysis and deliver executive summaries.
• Identify industry and category trends and share insights.
• Support budgeting and planning with data-driven inputs.

Conoscenze

Market research analysis

Data interpretation

Presentation skills

Formazione

Bachelor's degree in Communications, Statistics, Sociology, Psychology

Descrizione del lavoro

1. Primary responsible in setting up and managing tracking studies and customized market research

• Tracking studies – Brand Health, Retail Audit, Home panel
• Customized studies – FGDs, Product tests, Pre and Post-Launch studies, Ad Tests, Forecasting, etc.
• Market Research Briefs (MRB), memo/ term sheets/ contracts, research proposals, agency rate card

2. Performs data analysis by finding meaningful insights with business impact from market research data

• Category and brand presentations (quarterly, semestral, annual)
• Databases, topline reports and executive summaries (monthly, quarterly, semestral, annual)
• Deep dive analysis on specific market, category or brand to answer business questions

3. Contributes to finding, collating and sharing industry & category trends

• Industry and category data – Market Pulse, FMCG Monitor, Category Growth Trends, webinars
• Social Listening, Consumer Bulletin and other forms of desk and online research report generation
• Consumer Immersions and Ideation Workshops (new products, Go-To-Market, War games, etc.)

4. Supplies data for the Business Reviews and Planning requirements of assigned categories particularly for

• Annual Budget and Long-Range planning (rate cards updating, budget monitoring, cost negotiations)
• Business Operations Review
• Special projects including Sensory Test Guidelines, ASC claim substantiation, CAG projects, etc.

A. Education

• Graduate of Communication Research, Statistics, Sociology, Psychology and other related fields

B. Working Experience

• With 3 to 10 years of market research work experience preferably from both agency and client sides
• Has basic understanding of the market research fundamentals - both Quantitative & Qualitative methods
• Has analytical skills - can put together and interpret data to find patterns and meaningful bits of insights