Remote PPC Specialist - Data-Driven Campaign Growth

MicroSourcing; Manila; On-site; PHP 350,000 - 550,000; Full time

Benefits offered by this job

Healthcare from day one

PTO with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a PPC Specialist to manage and optimize client campaigns from a home-based setup in the Philippines. The role focuses on implementing Pay Per Click strategies, driving measurable performance, and supporting client goals with data-driven insights.

The position requires 1–2 years of SEM experience, proficiency in Excel, and familiarity with Google Analytics, Data Studio, Google Ads, and Microsoft Ads. Certifications are a plus.

Qualifications

• Minimum 1–2 years managing SEM/Paid Search campaigns.
• Proficient in MS Excel.
• Experience with Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferred

Responsibilities

• Plan, execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.

Skills

SEM Campaigns

Excel

Google Analytics

Google Ads

Microsoft Ads

Data Studio

Analytical mindset

Attention to detail

Communication skills

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Microsoft Ads

Google Analytics

Data Studio

Job description

MicroSourcing is seeking a PPC Specialist to manage and optimize client campaigns from a home-based setup in the Philippines. The role focuses on implementing Pay Per Click strategies, driving measurable performance, and supporting client goals with data-driven insights.

The position requires 1–2 years of SEM experience, proficiency in Excel, and familiarity with Google Analytics, Data Studio, Google Ads, and Microsoft Ads. Certifications are a plus.