Remote Performance Creative Strategist for DTC & Meta VSLs

KittySpout; Manila; Remote; PHP 2,106,000 - 4,211,000; Full time

Job summary

KittySpout is hiring a Performance Creative Strategist to lead ideation, scripting, planning, and management of the creative process for Meta ads, UGC, and direct response campaigns. You will own end-to-end outputs, ensuring high-converting creatives across paid channels.

The role requires 3+ years in performance creative for DTC brands, deep VSL experience, an active AI stack in production, and the ability to deliver volume and quality within the same week.

Qualifications

• 3+ years in performance creative for DTC brands.
• Experience briefing short and long form VSLs.
• Strong ability to scale creatives using data.
• Proficient with AI-driven creative development.
• Fluent in English; comfortable with remote work.
• Willing to work overtime during launches.

Responsibilities

• Develop VSL briefings end-to-end: angle, hook, script, structure.
• Design AI-driven concepts and hooks for paid video.
• Partner with editors and performance marketers on testing.
• Iterate strategy based on creative performance data.

Skills

Direct response

VSL copywriting

Meta ads

DTC experience

AI stack in production

Performance marketing

Data analysis

Creative briefing

Tools

Northbeam

Facebook Ads

Job description

KittySpout is hiring a Performance Creative Strategist to lead ideation, scripting, planning, and management of the creative process for Meta ads, UGC, and direct response campaigns. You will own end-to-end outputs, ensuring high-converting creatives across paid channels.

The role requires 3+ years in performance creative for DTC brands, deep VSL experience, an active AI stack in production, and the ability to deliver volume and quality within the same week.