Remote Paid Media Specialist: Search & Social

Admatic; Parañaque; Remote; PHP 450,000 - 700,000; Full time

Benefits offered by this job

Healthcare on day one

Performance bonuses

Paid time-off with cash conversion

Job summary

MicroSourcing in the Philippines is seeking a skilled Paid Media Specialist to drive performance across search and social campaigns, with a focus on measurement, testing, and optimization. You will work remotely on a day shift, collaborating with cross-functional teams to deliver client KPIs and ensure data-driven decision-making.

The role emphasizes structured testing, meticulous QA, and strong reporting, using GTM and GA4 for conversion tracking and analytics, while adhering to agency best

Qualifications

• 2–3 years hands-on experience building and optimizing performance campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Responsibilities

• Build and manage Google Ads and Microsoft Advertising campaigns with keyword research, match-type strategies, and bid optimization.
• Set up and manage paid social campaigns across Meta, LinkedIn, and other platforms with standardized naming and audience targeting.
• Monitor and adjust bidding strategies, budgets, and frequency to meet KPI targets (acquisition, leads, awareness).
• Design and run structured A/B tests across ads, creatives, and landing pages, documenting insights.
• Implement and audit tracking pixels, GA4 events, and GTM configurations for accurate measurement.
• Create dashboards and client reports with performance insights and actionable recommendations.
• Support account governance including naming conventions, tagging, and channel prioritization.

Skills

Paid Search

Paid Social

Analytics

A/B Testing

Budget Management

Tools

Google Tag Manager

GA4

Meta Ads Manager

LinkedIn Campaign Manager

Job description

MicroSourcing in the Philippines is seeking a skilled Paid Media Specialist to drive performance across search and social campaigns, with a focus on measurement, testing, and optimization. You will work remotely on a day shift, collaborating with cross-functional teams to deliver client KPIs and ensure data-driven decision-making.

The role emphasizes structured testing, meticulous QA, and strong reporting, using GTM and GA4 for conversion tracking and analytics, while adhering to agency best