Remote Paid Marketing Specialist – Data-Driven Growth

GrowthPair; Philippines; Remote; PHP 1,269,000 - 2,256,000; Full time

Benefits offered by this job

Remote work, forever

Competitive USD pay

Health insurance stipend

WFH stipend

Education stipend

Co-working membership

Training modules access

Annual performance review

10 PTO days per year

Job summary

GrowthPair is seeking a Paid Marketer to manage paid campaigns across Google, Meta, and TikTok from a fully remote setup in the Philippines. The role focuses on planning, executing, and optimizing campaigns to drive engagement and conversions.

You will analyze performance metrics, craft compelling ad copy, and manage budgets to maximize ROI, while coordinating with cross-functional teams to achieve business goals. A strong emphasis on data-driven decision making and A/B testing is required.

Qualifications

• 3+ years of experience in a media buying role.
• Proficiency in Meta, Google, and TikTok paid advertising channels.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent copywriting and visual design skills for ad creation.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
• Ability to work during U.S. work hours (PT/ ET).

Responsibilities

• Develop and implement paid campaigns that align with business goals.
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Meta Ads.
• Analyze campaign performance data, including CTR, CPC, CPM, and ROI.
• Craft compelling ad copy designed to drive clicks and conversions.
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.
• Prepare performance reports and provide actionable insights for campaign optimization.
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages.

Skills

Media buying

Analytical skills

Copywriting

Visual design

Audience targeting

Google Analytics

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

GrowthPair is seeking a Paid Marketer to manage paid campaigns across Google, Meta, and TikTok from a fully remote setup in the Philippines. The role focuses on planning, executing, and optimizing campaigns to drive engagement and conversions.

You will analyze performance metrics, craft compelling ad copy, and manage budgets to maximize ROI, while coordinating with cross-functional teams to achieve business goals. A strong emphasis on data-driven decision making and A/B testing is required.