Remote Fashion Growth Marketing Director

Powerdigitalmarketing; Mexico; On-site; PHP 7,290,000 - 10,328,000; Full time

Job summary

Power Digital Marketing is a tech-enabled growth firm driving revenue and brand recognition for global clients. You will own a portfolio of fashion accounts, crafting roadmaps to improve customer acquisition, retention and profitability with data-driven strategies and cross-functional collaboration.

You will lead senior client relationships, guide campaigns across paid search, social, influencer, SEO and email, and use Nova, Iris and Pulse tools to optimize performance.

Qualifications

• 6+ years in fashion or apparel marketing (agency or brand side).
• Understands how creative strategy and media strategy interact.
• Fluent in influencer and UGC ecosystem; can brief, evaluate and scale.

Responsibilities

• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem for your department.
• Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels and Measurement.
• Maintain understanding of fashion fundamentals: pricing strategy, merchandising and multi-channel distribution (DTC, wholesale, retail, marketplaces).
• Own the senior client relationship; ensure QBRs tie creative and campaigns to business outcomes.
• Coordinate paid search, paid social, influencer, SEO, email and creative teams; these functions depend on each other in fashion.
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort and loyalty mechanics.
• Manage retention and expansion; lead renewals; grow MRR.
• Build multi-threaded relationships with multiple client contacts to avoid single point of failure.
• Ensure daily use of Iris, nova, Pulse cadence at 100% and Power Circuit compliance across managed ADs.
• Coach and provide feedback to analysts and specialists.

Skills

Fashion marketing

Influencer ecosystem

Client relationships

Tools

Nova platform

Iris

Pulse

Job description

Power Digital Marketing is a tech-enabled growth firm driving revenue and brand recognition for global clients. You will own a portfolio of fashion accounts, crafting roadmaps to improve customer acquisition, retention and profitability with data-driven strategies and cross-functional collaboration.

You will lead senior client relationships, guide campaigns across paid search, social, influencer, SEO and email, and use Nova, Iris and Pulse tools to optimize performance.