Remote Email Marketing Strategist: Campaigns & Analytics

Visa Hunt; Philippines; On-site; PHP 670,000 - 748,000; Full time

Job summary

PlanetArt is seeking an Email Marketing Specialist for a temporary fully remote role based in the Philippines. You will plan, build, execute, and analyze email and SMS campaigns for CafePress, collaborating with design and merchandising teams and presenting performance insights to leadership.

You should bring 3–5 years of hands-on email marketing experience, strong KPI knowledge, and proficiency with ESPs like Cordial or Attentive, plus solid HTML/CSS and Excel reporting skills.

Qualifications

• 3-5 years of hands-on email marketing experience, including campaign execution within an ESP (Cordial experience a plus)
• Strong understanding of email KPIs (open rate, CTR, CTOR, bounce rate, unsubscribe rate) and e-commerce metrics (revenue, AOV, conversion rate) and what stories they tell to inform campaign optimization
• Marketing Strategy & Planning: ability to manage and execute a promotional calendar aligned with seasonal trends, product priorities, and business goals
• Campaign Analysis: ability to interpret A/B test results and translate data into clear strategic recommendations
• Email Platforms & Automation: familiarity with ESPs (Cordial preferred) and SMS platforms (Attentive preferred) for campaign management, automation, and analytics
• Audience Management: experience with segmentation and suppression logic within an ESP to optimize campaign targeting
• HTML & CSS: working knowledge for light edits within existing templates; full coding ability is a bonus
• Excel / Reporting: proficient in building tables, charts, and graphs for campaign reporting
• Communication: strong written and verbal skills; comfortable presenting to leadership and cross-functional partners

Responsibilities

• Plan, build, and deploy email and SMS campaigns in Cordial and Attentive
• Maintain and execute a promotional email calendar that strategically aligns CafePress products with offers, seasonality, and audience segments
• Execute the build for promotional offers and promo codes, ensuring correct setup and seamless customer redemption
• Review creative mock-ups and copywriting drafted by the Design team, providing approval or actionable feedback to ensure accuracy and brand alignment
• Build and maintain audience segments and suppression lists within Cordial for targeted messaging
• Track performance metrics, run A/B tests, and interpret results to inform future campaign strategy
• Compile and deliver weekly campaign performance reports with clear insights and recommendations for leadership
• Manage email proofing, QA, render checks, scheduling, and final send parameters
• Coordinate with design and merchandising teams to ensure campaigns align with product positioning and brand priorities
• Perform other duties and special projects assigned as needed

Skills

Marketing Strategy

Campaign Analytics

ESP Management

Segmentation

HTML/CSS

Excel Reporting

Communication

Tools

Cordial

Attentive

Job description

PlanetArt is seeking an Email Marketing Specialist for a temporary fully remote role based in the Philippines. You will plan, build, execute, and analyze email and SMS campaigns for CafePress, collaborating with design and merchandising teams and presenting performance insights to leadership.

You should bring 3–5 years of hands-on email marketing experience, strong KPI knowledge, and proficiency with ESPs like Cordial or Attentive, plus solid HTML/CSS and Excel reporting skills.