Remote B2B Content & Growth Marketing Lead

bamboo works; Philippines; Remote; PHP 562,000 - 674,000; Part time

Job summary

Bamboo Works is seeking a part-time, fully remote B2B Content & Growth Marketing Manager to craft and execute an organic marketing strategy. You’ll own content, SEO, GEO/AI visibility, lead magnets, and social presence, driving qualified opportunities while aligning with commercial priorities and the founders' vision.

The role emphasizes high-quality content, strategic thinking, and scalable organic growth, with a focus on accounting and professional services niches.

Qualifications

• 3+ years of relevant marketing experience, ideally within B2B
• Excellent content marketing and copywriting skills, with the ability to produce authoritative, engaging English-language content
• Strong practical SEO knowledge and experience improving organic search performance
• Experience using organic content to generate leads and support business growth
• Experience creating B2B lead magnets, content assets, or conversion-focused resources
• Strong understanding of B2B customer journeys and organic demand generation
• Experience managing LinkedIn and other relevant social channels
• Ability to conduct independent market, competitor, keyword, and audience research
• Strong analytical skills and confidence using marketing data to guide decisions
• Ability to use AI tools effectively for research, ideation, production, optimization, and analysis without sacrificing human judgment or content quality
• Highly proactive and capable of independently taking ideas from strategy through execution
• Excellent written and spoken English

Responsibilities

• Develop and execute a consistent B2B content strategy aligned with Bamboo Works' positioning and commercial priorities
• Create content around global teams, workforce strategy, international talent, AI-enabled teams, and business challenges
• Build targeted content strategies for priority niches, particularly accounting and professional services
• Write and edit LinkedIn posts, blogs, articles, educational resources, and other marketing assets
• Research customer pain points, industry trends, questions, and topics that can be turned into valuable content
• Repurpose high-performing ideas across multiple channels and formats
• Maintain a clear, authoritative, and consistent Bamboo Works brand voice
• Develop and execute an SEO strategy aligned with commercial priorities
• Conduct keyword, competitor, audience, and topic research
• Build topical authority through useful, high-quality content
• Optimize existing website pages and identify opportunities for new search-focused content
• Help develop GEO/AI search visibility across traditional and AI-powered experiences
• Monitor organic traffic, rankings, search visibility, and other indicators
• Continuously identify opportunities to strengthen the organic acquisition funnel
• Develop high-value lead magnets such as guides, reports, checklists, templates, calculators, and other resources
• Research topics and formats that address target audiences’ needs
• Write and develop lead magnet content from concept through completion
• Identify opportunities to integrate lead magnets across the website, social content, and funnel
• Develop supporting landing pages and promotional content
• Collaborate with Sales to align topics/assets with commercial interest
• Improve the journey from content to lead to sales conversation
• Identify additional organic campaigns and channels for qualified B2B leads
• Take ownership of Bamboo Works' organic social media, especially LinkedIn
• Grow reach, engagement, and relevant audiences organically
• Test content formats and topics based on performance
• Focus on meaningful business outcomes rather than vanity metrics
• Review website messaging, CTAs, landing pages, and conversion paths
• Develop email campaigns and nurture sequences
• Build marketing automation with GoHighLevel
• Establish meaningful KPIs and report performance

Skills

Content marketing

Copywriting

SEO

LinkedIn management

Analytics

AI tools for research/production

Independent strategy execution

English proficiency

Tools

GoHighLevel

CMS tools

SEO tools

Analytics tools

Job description

Bamboo Works is seeking a part-time, fully remote B2B Content & Growth Marketing Manager to craft and execute an organic marketing strategy. You’ll own content, SEO, GEO/AI visibility, lead magnets, and social presence, driving qualified opportunities while aligning with commercial priorities and the founders' vision.

The role emphasizes high-quality content, strategic thinking, and scalable organic growth, with a focus on accounting and professional services niches.