Regional Trade Marketing Lead – Activation & Growth

Holcim Philippines, Inc.; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Holcim Philippines, Inc. in Metro Manila seeks a Trade Marketing professional to plan, supervise, and closely monitor regional activation and marketing programs to meet targets while ensuring budget discipline.

The role involves developing trade marketing initiatives to maximize product visibility across suitable channels for defined consumer segments and aligning programs with regional sales strategies. Event management experience is preferred to drive impactful programs.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.

Responsibilities

• Plans, supervises, and closely monitors the execution of regional activation and marketing programs to meet set targets on time, while managing the expense budget to ensure optimal results and achieve regional market share goals.
• Develops and implements trade marketing initiatives that ensure the right products are available and highly visible through appropriate channels to the targeted end-consumer segments.
• Ensures all trade marketing programs are executed effectively and efficiently, conducting After Action Reviews (AAR) consistently to refine and enhance future program implementation.
• Performs continuous market and competitor analysis to maintain competitive differentiation and ensures marketing activities align with key performance indicators (KPIs) and profitability objectives.
• Aligns trade marketing programs to support broader regional and cluster sales strategies.
• Manages the trade marketing budget to maximize return on investment for all programs and initiatives.

Skills

Trade marketing

Project management

Process management

Event management

RTM models

Education

Bachelor’s degree

Job description

Holcim Philippines, Inc. in Metro Manila seeks a Trade Marketing professional to plan, supervise, and closely monitor regional activation and marketing programs to meet targets while ensuring budget discipline.

The role involves developing trade marketing initiatives to maximize product visibility across suitable channels for defined consumer segments and aligning programs with regional sales strategies. Event management experience is preferred to drive impactful programs.