Regional Social Media Strategist (B2B)

Maker Lab; Manila; Presencial; PHP 800 000 - 1 400 000; Tempo integral

Resumo da oferta

Maker Lab is seeking a senior B2B Social Strategist (SEA) to lead always-on social and engagement for major tech products across Southeast Asia. You’ll manage agencies, influencer programmes, and localisation to drive leads and brand love.

Requires 6+ years’ experience, SEA language skills, and mastery of social platforms. You will develop and manage social marketing activities across SEA markets, oversee the regional calendar, and coordinate with cross-functional teams to align organic and paid

Qualificações

• 6+ years in marketing, advertising, or social media strategy, with agency and in-house mix for global brands.
• Strong strategic and creative thinking with end-to-end project experience.
• Deep knowledge of social platforms, paid media, content development, and community management.
• Excellent English communication and ability to coordinate across dispersed teams.
• Fluent in SEA region contexts; experience with localisation and regional campaigns.

Responsabilidades

• Develop and manage comprehensive social marketing activities across SEA markets, including always-on content and influencer programmes.
• Lead social strategies driving KPIs like downloads, sign-ups, and lead generation using data-driven insights.
• Oversee the regional social editorial calendar and production of copy and creative assets for all channels.
• Coordinate with agency partners, aligning organic and paid efforts for maximum reach.
• Drive localisation by translating regional best practices into locally relevant creative.
• Utilise social listening and analytics to identify trends and pitch innovative ideas for engagement.
• Build relationships with B2B influencers across verticals to boost authentic advocacy.
• Collaborate with Marketing, PR, and Analytics to integrate social into the wider roadmap.
• Summarise campaign metrics and provide strategic recommendations for future activations.

Conhecimentos

Marketing

Social media strategy

B2B marketing

Content development

Campaign management

Project management

Cross-functional leadership

Data-driven insights

Formação académica

BA/BS degree or equivalent

Ferramentas

Sprinklr

Hootsuite

Sprout Social

Descrição da oferta de emprego

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role summary:

B2B Social Strategist (SEA). Lead always-on social and engagement for major tech products across Southeast Asia. You’ll manage agencies, influencer programmes, and localisation to drive leads and brand love. Requires 6+ years’ experience, SEA language skills, and technical platform mastery.

Role:

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
• Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
• Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations.

You:

• BA/BS degree or equivalent experience
• 6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
• Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
• Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
• Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
• Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
• Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
• Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.