Regional Sales Manager for Pet Food

Aboitiz Equity Ventures, Inc.; Makati; Hybrid; PHP 2,000,000 - 3,500,000; Full time

Job summary

Aboitiz Foods is seeking a Regional Sales Manager – Pet Food to drive sustainable sales and revenue growth across the assigned market. You will lead the sales team, develop key accounts, and build strong distributor networks to expand market coverage across pet shops, clinics, supermarkets, and online channels.

The role requires 8–10 years in sales with leadership experience, a relevant bachelor’s degree, and willingness to travel within the region; collaboration with finance, marketing, and

Qualifications

• Bachelor’s degree in business, marketing, sales, animal science, or veterinary fields.
• Postgraduate degree is an advantage but not required.
• 8–10 years of progressive sales experience in Pet Food or related industries.
• 7–10 years of experience leading sales teams, territories, distributors, or key accounts.
• Proven abilities in sales planning, revenue management, and budgeting.
• Strong distributor, channel, and customer relationship management.
• Willingness to travel regularly and strong data-analysis skills.

Responsibilities

• Drive sustainable sales and revenue growth in the assigned market.
• Expand customer base across pet shops, clinics, supermarkets, online platforms, and other channels.
• Lead the sales organization, set clear performance expectations, and build capabilities.
• Forecast sales, budgeting, receivables, and credit management.
• Develop key accounts and strategic partnerships.
• Coordinate with internal teams for product availability and promotions.
• Monitor market trends and competitor activities.
• Build distributor network and monitor performance.
• Ensure customer experience and retention.
• Travel regularly within territories as required.

Skills

Sales planning

Distributor management

Key accounts

New business development

Sales forecasting

Receivables management

Team leadership

Education

Bachelor’s degree in related field

Postgraduate degree advantageous

Tools

CRM tools

Data analytics tools

Microsoft Office

Job description

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.
We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.
At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

Job Description

The Regional Sales Manager – Pet Food is responsible for driving sustainable sales and revenue growth within the assigned market or region through effective sales strategy execution, customer and distributor development, and strong sales team leadership.

The role is accountable for expanding the customer base, strengthening distribution and market coverage, developing key accounts and strategic partnerships, and ensuring a high level of customer experience and retention. The incumbent shall lead and direct the sales organization, set clear performance expectations, and build the team's capabilities to consistently achieve business objectives.

The Regional Sales Manager is also responsible for sales forecasting and budgeting, receivables and credit management, market and competitor intelligence, coordinating with internal stakeholders to ensure product availability, and resolving customer and product-related concerns. The role is expected to have a strong understanding of P&L management and commercial decision-making, including pricing, promotions, margins, and other initiatives that support profitable growth

Develop and deliver annual sales plans, budgets, and targets.

Monitor sales performance, forecasts, market trends, and competitor activities.

Identify opportunities to grow sales, market share, and profitability.

Coordinate with internal teams to ensure product availability and smooth sales execution.

Prepare monthly sales reports and forecasts, and maintain updated customer and market data.

Monitor competitor activities, including promotions, pricing, products, and distribution strategies.

Expand the customer base across pet shops, veterinary clinics, supermarkets, online platforms, and other relevant channels.

Identify and develop new sales leads, accounts, territories, and business opportunities.

Support sales campaigns, trade events, pet shows, and other activities that generate demand and new customers.

3. Stakeholder & Key Account Management

Build and maintain strong relationships with key customers and strategic accounts.

Develop relationships with veterinarians, breeders, trainers, associations, universities, influencers, and other industry partners.

Conduct regular customer engagements and business reviews.

Work with internal teams to address customer requirements and support account growth.

Partner with the Group Technical & Sales Manager to provide technical training and presentations to customers and prospects.

Develop and strengthen the distributor network to improve market coverage and product availability.

Set and monitor distributor sales, inventory, service, and collection performance.

Ensure distributors comply with agreed commercial policies, credit terms, and service standards.

Work closely with Finance to manage receivables and overdue accounts.

5. Customer Experience & Retention

Ensure responsive and professional customer and after-sales service.

Gather customer feedback and address product, service, and technical concerns promptly.

Coordinate resolution of customer complaints with relevant internal teams.

Develop initiatives that strengthen customer satisfaction, loyalty, and retention.

6. Sales Team Leadership & Capability Development

Lead and manage the sales team to achieve sales, collection, customer, and market development targets.

Set clear goals, priorities, and accountabilities for team members.

Conduct regular sales meetings, performance reviews, coaching, and feedback sessions.

Identify development needs and provide appropriate training and mentoring.

Build team capability and support succession and talent development

7. Quality, Food Safety and Compliance

Ensure compliance with applicable quality, Halal, food safety, health, safety, and Integrated Management System requirements.

Report relevant product quality, food safety, or compliance issues to the appropriate teams.

Promote compliance, risk awareness, and continuous improvement within the sales team.

8. PNL Management

Full responsibility and management of the pet PNL in region, with clear understanding and reporting of margins

Make pricing and promotion decisions based on clear understanding of internal costs and external market factors to optimize profitability and alignment with overall business strategy

9. Other Tasks/ Responsibilities:

Actively participate in company programs and activities relating to quality improvement, occupational health and safety, security, sustainability, corporate social responsibility, risk management, business continuity, and other organizational initiatives.

Perform other duties and responsibilities that may reasonably be assigned by the immediate superior based on business requirements.

Qualifications

Education:

Bachelor's degree in Business Administration, Marketing, Sales, Animal Science, Veterinary Medicine, or a related field.

Postgraduate degree or advanced studies in Business, Marketing, Animal Nutrition, Animal Science, Veterinary Medicine, or a related discipline is an advantage but not required.

Experience:

With 8-10 years of progressive sales experience, preferably within the Pet Food, Animal Nutrition, Animal Health, FMCG, Consumer Goods, or related industries.

At least 7-10 years of experience leading and managing sales teams, territories, distributors, or key accounts.

Demonstrated experience in:

Sales planning and revenue management

Distributor and channel management

Key account and customer relationship management

New business development and customer acquisition

Sales forecasting and budgeting

Credit and receivables management

Team leadership and capability development

License/s:

No specific professional license required.

Valid driver's license may be required depending on market or territory requirements.

Other Requirements:

Willing and able to travel regularly within assigned territories or markets.

Comfortable working in a highly mobile, customer-facing, and results-driven environment.

Proficient in relevant sales reporting, productivity, presentation, and data-analysis tools.

Additional Information

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