Regional Manager

California Clothing, Inc. (Guess Philippines); Cebu City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

California Clothing, Inc. (Guess Philippines) is seeking an Area Manager to lead sales growth, profitability, merchandising standards and staff development across NCR areas with oversight from the San Pedro Laguna office.

You will drive inventory, optimize store operations, and guide data-driven decisions while coordinating with mall administrations and local government for strategic advantages and risk mitigation.

Qualifications

• Bachelor’s degree in business administration, management or related field.
• 5+ years of experience as Area Manager, Territory Manager or Regional Manager with a track record in achieving sales targets.
• Deep understanding of operational aspects.
• Proficiency in inventory management, sales operations and logistics.
• Excellent interpersonal skills with the ability to build relationships with customers, vendors and community leaders.
• Strong analytical and problem-solving skills with data-driven decision abilities.
• Willing to report in San Pedro Laguna and visit Head Office, handling NCR areas.

Responsibilities

• Oversee sales growth targets and operating budgets.
• Analyze category performance and growth opportunities.
• Formulate and execute promotional sales strategies.
• Monitor retail development, market trends and competition.
• Establish relationships with mall administration and local government.
• Lead store heads to conduct weekly competitor checks and report to Head of Sales.
• Manage store inventory levels and optimize stock by store.
• Direct and coordinate sales organization to meet strategic objectives.
• Ensure brand standards and merchandising guidelines are followed.
• Recruit, train and develop store heads; plan succession where needed.
• Prepare regular reports including loyalty, promo analysis and variances.

Skills

Interpersonal skills

Analytical thinking

Problem solving

Leadership

Inventory management

Sales operations

Logistics

Education

Bachelor's Degree in business administration

Job description

Basic Purpose:
Responsible for overseeing and providing leadership for areas handled as his or her own business concentrating on sales growth and profitability, customer satisfaction, merchandising standards, recruitment, training and development of store heads. The ASM requires strong delegation, leadership, and operational skills to effectively manage high volume performance.

Major Responsibilities:

a. Sales

• Annual sales target and operating budget
• Strategies to realize monthly sales target (action plan) by analyzing the following: (a) performance by category; and, (b) growth opportunities/weaknesses.
• Formulate, recommend and execute approved promotional sales strategies in a timely manner.
• Monitor retails development, market trends and competition (direct and indirect) in areas handled every store visit.
• Establish relationships with the mall administration and local government to get first-hand information on any development in the area.
• Drive store heads to do a weekly competitors check of the malls they are located to and make a regular report to the Head of Sales on any development and activity by the competition.
• Achieve agreed upon ratio of regular vs. sale items sold per store on a monthly basis.
• Direct and coordinate sales organization to achieve objectives established in the organization’s strategic plans.

b. Profitability

• Review annual OPEX budget with Stores
• Setup programs to minimize controllable costs (i.e. but not limited to OTs, materials, etc.)
• Discuss and review Actual OPEX monthly to users and prepare adjustments needed if costs are erroneously charged and justify results to Head of Sales.
• Negotiate from zero to less than standard rent escalation in existing store and lower rates for new store.

c. Operational Excellence

• Implementation of action plans developed per store.
• Brand image standards are followed at all times (visual, signage, and marketing.)
• Standard policies and procedures are strictly complied by spot-checking factual work done and reports prepared by responsible person every store visit such as store management, cashiering, inventory management, stockroom management, personnel, security, and visual display.

· Manage inventory level of individual stores to maximize sales.

• Assign inventory level per store based on display capacity, salability and potential.
• Monitor deliveries, assortment and sell thru.
• Monitor stocks sell thru, manage non-moving items.
• Manage stocks consolidation per area or cluster.
• Monitor inventory requests and replenishment.
• Execute security measures to zero out shrinkage.
• Ensure 100% compliance of Guess Selling Culture.
• Execute measures to avoid customer complaints.

d. People Management

• Determine training needs of store personnel and recommend training needed to Head of Sales.
• Conduct the following training among store personnel as needed: visual guidelines, merchandise facts of new arrivals, new policies and procedures.
• Guarantee proper plantilla handling.

e. Manpower Development

• Coaching and counseling of staff
• Objective evaluation of staff
• Sales and customer service skills
• Store visual management
• Inventory management
• Problem-solving and conflict solutions
• Carry out replacement planning and succession planning.

f. Reports

• Loyalty program monthly membership
• Weekly promotional analysis
• Justification of monthly variance report
• Weekly report on Unit Per Transaction per store
• Monthly customer experience evaluation report

· Weekly Basic Call Procedure.

Job Qualification:

• Bachelor's Degree in business administration, management or a related field
• 5+ years of experience as Area Manager, Territory Manager or Regional Manager and with a track record in achieving sales targets.
• Must possess a deep understanding of the operational aspects.
• Proficiency in inventory management, sales operations and logistics.
• Excellent interpersonal skills, with the ability to build strong relationships with customers, vendors, and community leaders.
• Strong analytical and problem-solving skills, with the ability to used data to make informed decisions.
• Willing to report in San Pedro Laguna and will report once or twice a week in the Head Office. (will handle areas in NCR)