Regional Lifecycle Manager

globe; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Globe, a leading telecommunications company in the Philippines, seeks a regional marketing leader to design and execute complex marketing programs that support lead generation, brand awareness, customer advocacy, and regional growth initiatives.

You will partner with sales teams across the region, drive regional dashboards, brand health tracking, and insights to guide action plans addressing regional business needs, and ensure alignment with Globe Prepaid and TM brand propositions.

Qualifications

• Drives regional dashboards, brand health tracking, and insights to support action plans addressing regional business issues.
• Leads regional prepaid business strategy and program development to grow GP & TM in the region.
• Drives execution of strategies to grow loaders and attract switchers.
• Ensures alignment of regional programs with Globe Prepaid and TM brand propositions.
• Ensures regional translation of GP & TM brand propositions and national programs aligned with regional insights.
• Manages brand equity and imagery for GP & TM with regional messaging to ensure relevance.
• Executes micromarket programs, determines budget recommendations, and oversees regional strategy execution to drive revenue.
• Oversees A&P spending to allocate resources efficiently for revenue growth and future business.
• Develops personal training plans to grow brand skills and performs performance management to align with Globe's LC/LA.

Responsibilities

• Drives the regional dashboarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region - Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)
• Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions
• Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers
• Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM
• Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
• Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
• Executes and ensures alignment of key micromarket programs in the region - Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
• Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business' future (strategic business projects/programs)
• Develops personal training plan to further brand skills based on baseline performance
• Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe's LCs and LAs

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Design and execute complex marketing programs that support lead generation, brand awareness, customer advocacy, and more. Serve as a partner and advocate for the sales teams in your region and play an essential role helping them meet their goals.

DUTIES AND RESPONSIBILITIES

REGIONAL INSIGHTS & ANALYTICS

• Drives the regional dashboarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region - Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)

REGIONAL STRATEGY & EXECUTION

• Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions
• Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers
• Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM

REGIONAL MARKETING & MICRO MARKET EXECUTION

• Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
• Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
• Executes and ensures alignment of key micromarket programs in the region - Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
• Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business' future (strategic business projects/programs)

TALENT BUILDING

• Develops personal training plan to further brand skills based on baseline performance
• Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe's LCs and LAs

Equal Opportunity Employer

Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.