Regional Lifecycle Manager

Globe Telecom; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Globe Telecom is seeking a regional marketing leader to drive insights-driven campaigns across GP and TM segments in the Philippines. The role partners with sales teams to meet regional goals and deliver compelling brand programs.

In this position you will oversee regional dashboards, brand health tracking, and budget planning to optimize spend and impact. You will strengthen regional execution of national brand propositions and mentor talent to achieve performance targets.

Responsibilities

• Drives the regional dashboarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region
• Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions
• Ensures regional translation of GP & TM brand propositions and national brand programs, aligned with regional insights & learnings
• Determines budget recommendation and oversees execution of the regional strategies to drive the prepaid business
• Oversees, resolves, manages and recommends A&P spending to ensure resources are well allocated and efficiently spent on projects that deliver revenue and future growth
• Develops personal training plan to further brand skills and undertakes performance management to align with Globe’s standards

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description Design and execute complex marketing programs that support lead generation, brand awareness, customer advocacy, and more.

Serve as a partner and advocate for the sales teams in your region and play an essential role helping them meet their goals.

DUTIES AND RESPONSIBILITIES

REGIONAL INSIGHTS & ANALYTICS

• Drives the regional dashboarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region - Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)

REGIONAL STRATEGY & EXECUTION

• Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM

REGIONAL MARKETING & MICRO MARKET EXECUTION

• Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region Executes and ensures alignment of key micromarket programs in the region - Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business’ future (strategic business projects/programs)

TALENT BUILDING

• Develops personal training plan to further brand skills based on baseline performance Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe’s LCs and LAs

Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of

Your Profession.

Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of

Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices.

We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s

New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose

In everything we do, we treat people right to create a Globe of Good.

Vision

We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission

We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.