About the role
We are seeking a results-driven Publicity and Communications Manager to lead publicity initiatives, increase brand visibility, and manage communication activities that strengthen the company's public presence and reputation. This role will focus on generating publicity opportunities, coordinating promotional initiatives, developing compelling communication materials, and ensuring that the company's public-facing messages are clear, consistent, and aligned with its objectives.
Key responsibilities
- Develop and execute publicity and communications plans to increase brand awareness and public visibility.
- Identify opportunities for media exposure, interviews, features, press coverage, and promotional partnerships.
- Prepare and review press releases, company announcements, media pitches, publicity materials, and other communication content.
- Coordinate publicity campaigns, promotional activities, company events, and brand exposure initiatives.
- Build and maintain relationships with journalists, media representatives, content partners, and relevant external stakeholders.
- Collaborate with the Marketing, Social Media, and Multimedia teams to support publicity campaigns and promotional activities.
- Develop compelling stories and key messages that communicate the company's services, achievements, initiatives, and milestones.
- Monitor media coverage, publicity results, and public feedback to assess campaign effectiveness.
- Recommend opportunities to improve the company's public presence and strengthen audience awareness.
- Coordinate with internal departments to gather accurate information for announcements, features, and promotional materials.
About you
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Advertising, or a related field.
- At least 3–5 years of relevant experience in publicity, public relations, media communications, or integrated communications.
- Proven experience planning and executing publicity campaigns or media outreach initiatives.
- Strong writing, editing, presentation, and communication skills.
- Experience preparing press releases, media pitches, promotional materials, and corporate announcements.
- Ability to establish professional relationships with media contacts and external partners.
- Strong project management skills and the ability to handle multiple campaigns simultaneously.
- Excellent organizational skills, attention to detail, and follow-through.
- Strategic, proactive, creative, and results-oriented approach to publicity and communications.