PR and Community Officer (Online and Events Management)

Global Technological Trading Inc.; Taguig; Hybrid; PHP 324,000 - 396,000; Full time

Job summary

Global Technological Trading Inc. is seeking a PR and Community Officer to raise brand visibility through media relations and engaging fan communities for assigned brands.

The role blends storytelling with proactive outreach and community initiatives to drive advocacy and measurable KPIs. You will plan PR activities for launches, build relationships with journalists and content creators, write press materials, and coordinate media outreach.

Qualifications

• Bachelor's degree required with relevant PR, media relations, or community-building experience.
• Excellent written and verbal communication in English and Filipino.
• Experience writing press releases, pitches, and coordinating with media contacts.
• Experience growing fan groups, organizing community activities, or developing brand advocacy programs.

Responsibilities

• Plan and execute PR activities for product launches, campaigns, events, and ongoing brand publicity.
• Build and maintain relationships with journalists, editors, media outlets, content creators, and partners.
• Write press releases, media pitches, briefing materials, and other PR communications.
• Manage media outreach, invitations, follow-ups, interviews, and coverage requests.
• Coordinate product seeding, media kits, and review units, including distribution, tracking, and follow-ups.
• Support press conferences, launches, media events, and interviews through preparation and on-ground coordination.
• Work with internal teams and external agencies to ensure accurate messaging and timely execution.
• Monitor media coverage, brand mentions, and emerging issues; elevate sensitive matters promptly.
• Prepare PR reports covering media placements, campaign results, insights, and recommendations.
• Develop member recognition and reward initiatives that strengthen loyalty and sustained participation.
• Gather fan feedback and share insights with marketing and product teams.

Skills

PR & media relations

Community management

Press releases & pitches

KPIs tracking & reporting

Event planning & coordination

Brand advocacy programs

Stakeholder management

On-ground coordination

English & Filipino communication

Education

Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, or related field

Job description

Job Description

PR and Community Officer

Role Allocation: 70% Public Relations | 30% Community Management

Job Summary

The PR and Community Officer will build brand visibility through media relations and PR campaigns while growing active fan communities for assigned brands. The role combines storytelling, relationship-building, and community initiatives that strengthen brand loyalty, encourage advocacy, and achieve agreed KPIs.

Key Responsibilities

• Plan and execute PR activities for product launches, campaigns, events, and ongoing brand publicity.
• Build and maintain relationships with journalists, editors, media outlets, content creators, and relevant partners.
• Write press releases, media pitches, briefing materials, and other PR communications.
• Manage media outreach, invitations, follow-ups, interviews, and coverage requests.
• Coordinate product seeding, media kits, and review units, including distribution, tracking, and follow-ups.
• Support press conferences, launches, media events, and interviews through preparation and on-ground coordination.
• Work with internal teams and external agencies to ensure accurate messaging and timely execution.
• Monitor media coverage, brand mentions, and emerging issues; elevate sensitive matters promptly.
• Prepare PR reports covering media placements, campaign results, insights, and recommendations.

Community management

• Build and grow brand fan communities through dedicated groups, fan programs, and online and offline activities.
• Develop community plans that attract new members and encourage existing fans to participate regularly.
• Create discussions, challenges, polls, and other activities based on members’ interests and brand priorities.
• Identify and nurture active fans, community leaders, and potential brand advocates.
• Organise fan meetups, product experiences, launch participation, and other community events.
• Encourage user-generated content, product stories, and peer-to-peer conversations.
• Develop member recognition and reward initiatives that strengthen loyalty and sustained participation.
• Maintain community guidelines and foster a welcoming environment for members.
• Gather fan feedback and share insights with marketing and product teams.
• Track community growth, active participation, member retention, and advocacy.

KPI accountability

• PR KPIs: Relevant media placements, quality of coverage, media and creator participation, and timely completion of PR deliverables.
• Community KPIs: Fan community growth, active member participation, member retention, user-generated content, and community activity turnout.
• Maintain performance trackers and submit regular reports showing results against targets, key insights, and next steps.

Qualifications

• Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• At least 1–2 years of relevant experience in PR, media relations, or brand community building.
• Strong written and verbal communication skills in English and Filipino.
• Experience writing press releases, pitching stories, and coordinating with media contacts.
• Experience growing fan groups, organizing community activities, or developing brand advocacy programs.
• Understanding of social platforms, fan behavior, and community engagement.
• Ability to track KPIs, interpret results, and recommend improvements.
• Strong organizational skills and the ability to manage multiple brands, deadlines, and stakeholders.
• Sound judgment when handling brand concerns, confidential information, and sensitive issues.
• Willingness to provide on-ground support for media and community events.
• Experience with consumer technology, lifestyle, or retail brands is an advantage.
• Familiarity with electric vehicles (EVs), key features, and industry trends is an advantage.