Product Marketing Manager

Snappr; Metro Manila; On-site; PHP 700,000 - 1,100,000; Full time

Benefits offered by this job

Transportation allowance

Health insurance

Free daily meals

Paid time off

Company equity

Job summary

A leading visual content marketplace is seeking a talented Product Marketer to drive communication of product offerings and engage with customers. The ideal candidate should have over 3 years of experience in B2B product marketing, with a strong analytical mindset and excellent public speaking skills. You'll be instrumental in shaping Snappr's brand value and positioning by conducting market research, crafting compelling messaging, and collaborating closely with product teams. This position is based in Ortigas and offers various company benefits including health insurance and equity.

Qualifications

• 3+ years of product marketing experience in product-led startups.
• Experience with Series A to C stage companies.
• Strong experience in crafting value-driven product messaging.
• Familiar with Canva, Figma, Webflow, and ChatGPT.
• Strong collaboration with product and development teams.

Responsibilities

• Conduct competitive market research to develop strategies.
• Interview customers to gather insights for experiments.
• Work with teams to improve go-to-market communication.
• Create product functionality use cases and marketing collateral.
• Position Snappr as a category leader and refine the value proposition.
• Collaborate with product, sales, and marketing to improve GTM messaging and product features.

Skills

B2B product marketing

Public speaking

Analytical skills

User research

Experience with Canva, Figma

Project management tools

Tools

Asana

Notion

Trello

ChatGPT

Job description

At Snappr, we make it effortless for businesses to access high-quality visual content at scale. As the world’s leading marketplace for photography, video, and editing, we connect top creators with brands that need to tell their stories through powerful visuals. By combining cutting-edge technology with a discerning eye for creativity, we help businesses grow through content that stands out.

Our culture is built on extreme ownership and peak performance. We are customer-obsessed, data-informed problem solvers who thrive on radical candor, embrace challenges by loving the dirt, and refuse mediocrity. We believe in accountability, humor, and diversity — and we’re united by a mission to help businesses tell better visual stories.

About the team:

Snappr is the world’s largest on-demand marketplace for visual content. Our teams are entrepreneurial, collaborative, and impact-driven — solving complex customer challenges at a global scale. Every project you take on will contribute to how businesses tell their stories visually, helping us set the standard for visual content worldwide.

About the role:

We are looking for a versatile Product Marketer to communicate our newest product offerings against the perceived competition and to educate our ICPs on why to prioritize them.

If you're a people person, a storyteller, and if you thrive on the energy from your audience (a public speaker), you'll be set up for success.

But it doesn't end there - to be truly successful, you'll need to have strong analytical skills too, to autonomously uncover insights that drive campaigns and experiments.

What you'll do:

• Interview customers and buyers and collect insight that drives experiments
• Conduct competitive market research and then turn that research into a winning strategy
• Research and define market segmentation (ICP, audiences)
• Write and design product functionality and use cases, benefit-driven features, white papers, case studies and testimonials, and drive distribution to all placements
• Position Snappr as a category leader and perfect the value proposition
• Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features

What you'll need:

• You have experience with earlier stages (Series A to C) startups.
• You have focused mostly on B2B product marketing (as opposed to B2C).
• You have 3+ years of experience leading product marketing at a product-led startup.
• You have experience crafting compelling, value-driven product messaging and positioning, and creating product & content marketing collateral.
• You have experience conducting user research and writing insights on your own.
• You know your way around tools like Canva, Figma, Webflow, and ChatGPT.
• You love working closely with product teams and developers to understand every nuance of the product.
• You have experience with project management tools like Asana, Notion, and Trello.
• You want to work closely with the CEO to shape our brand and value proposition.
• You love being scrappy, rolling up your sleeves, and trying new things.
• You should be willing to report 100% in Ortigas.

Job benefits:

• Transportation allowance provided
• Health Insurance (Day 1 HMO w/ dependents)
• Free daily meals
• Paid Time Off
• Company Equity