Product Manager - Fertility & Endocrinology

Merck Pte Ltd; Santo Niño 1st; On-site; PHP 4,412,000 - 6,863,000; Full time

Job summary

Merck Pte Ltd in Singapore seeks an experienced Brand Manager for Fertility & Endocrinology to lead annual marketing plans, translate insights into strategies, and manage end-to-end campaigns across channels.

You will build relationships with clinicians and healthcare networks, drive omnichannel initiatives, and collaborate across Sales, Medical, and Market Access to strengthen product uptake and patient access.

Qualifications

• Bachelor’s degree in a relevant field; MBA is an advantage.
• 5+ years in pharmaceutical product management, marketing or commercial roles.
• Experience in Fertility/Endocrinology or women's health is preferred.

Responsibilities

• Develop and execute annual brand plans for Fertility & Endocrinology portfolios.
• Translate insights into differentiated positioning and key messages.
• Drive end-to-end campaigns, with objectives, KPIs and performance tracking.
• Identify growth opportunities to strengthen market share and patient access.
• Build relationships with key opinion leaders and healthcare stakeholders.
• Collaborate with Sales and Medical to develop engagement strategies.
• Lead omnichannel initiatives to enhance customer experience.

Skills

Brand management

Marketing strategy

Omnichannel marketing

Stakeholder management

Campaign execution

Data analysis

Education

Bachelor’s Degree in Pharmacy or Life Sciences

MBA (advantage)

Tools

CRM platforms

MS Office

Digital marketing tools

Job description

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people,customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stageof life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

What You Do

• Develop and execute the annual brandand marketing plans for the Fertility & Endocrinology portfolio, aligned with business objectives, regional strategy and market dynamics.
• Translate market, customer, competitor and patient insights into clear brand priorities, differentiated positioning, key messages and competitive strategies.
• Drive end-to-end execution of marketing initiatives, campaigns, customer programs and product launches, with clear objectives, KPIs and performance tracking.
• Identify portfolio growth opportunities to strengthen market share, product adoption, patient access and sustainable business performance.
• Develop a deep understanding of the Fertility & Endocrinology patient journeys and identify opportunities to improve diagnosis, treatment initiation, adherence and overall patient experience.
• Build and maintain strong relationships with key opinion leaders, fertility specialists, endocrinologists, paediatric endocrinologists and other relevant healthcare stakeholders.
• Partner with Sales and Medical to develop customer engagement strategies and account-specific initiatives for priority institutions and healthcare networks.
• Drive initiatives to strengthen product access, institutional listings and adoption across relevant public and private healthcare channels.
• Develop compelling scientific and promotional messages, educational materials, campaigns, congress activities and customer engagement programs to strengthen brand differentiation.
• Design and implement omnichannel engagement strategies, leveraging face-to-face, digital, CRM and other channels to enhance customer experience and engagement effectiveness.
• Partner closely with the Sales team to translate brand strategy into effective field execution, including product,disease and competitive training.
• Capture and integrate field insights, customer feedback and competitive intelligence to continuously refine brand strategy and execution.
• Collaborate cross-functionally with Sales, Medical, Market Access, Regulatory Affairs, Quality, Supply Chain, Finance, regional and global teams to ensure integrated portfolio execution.
• Monitor sales performance, marketshare, customer behaviour, competitive developments and key performance indicators to identify opportunities, risks and corrective actions.
• Lead demand forecasting and inventory planning in collaboration with Sales and Supply Chain to optimize product availability and business continuity.
• Manage promotional investments and resources effectively, ensuring allocation is aligned with strategic priorities and business impact.
• Contribute to annual business planning, budgeting, forecasting and longer-term portfolio planning for Fertility & Endocrinology.
• Ensure all business and marketing activities comply with relevant HSA, SAPI, company policies and Code of Conduct requirements.
• Recognize and appropriately report Adverse Events, pharmacovigilance information and product quality complaints according to company procedures

Who You Are

• Bachelor’s Degree in Pharmacy, Pharmaceutical Sciences, Life Sciences, Medicine, Business, Marketing or related field; MBA is an advantage.
• Minimum 5 years of pharmaceutical experience in product management, marketing and/or commercial roles.
• Experience in Fertility, Endocrinology, Women’s Health, Paediatrics or hormonal therapies is preferred.
• Strong commercial acumen and analytical skills, with the ability to translate market, customer and clinical insights into actionable strategies.
• Strong brand management, marketing execution and project management capabilities.
• Excellent communication, stakeholder management and cross-functional collaboration skills.
• Familiarity with the Singapore healthcare environment and relevant HSA/SAPI requirements.
• Experience with digital marketing, CRM and omnichannel engagement is an advantage.
• Fluent in written and spoken English, with proficiency in Microsoft Office applications.

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!