PRODUCT MANAGER

Dempsey Resource Management Inc.; Zambales; On-site; PHP 900,000 - 1,400,000; Full time

Benefits offered by this job

Car plan

HMO

Leave credits

On-site parking

Promotion opportunities

Trade tools with Revolving Fund

Work location: Malabon head office + 1

Weekly field work within NCR

Compressed work week (Mon-Fri 8am-6:30

Job summary

Dempsey Resource Management Inc. is seeking a Product/Brand Manager to drive product strategy, lifecycle, and NPD in a fast-moving consumer goods environment.

The role requires coordinating with R&D, Production, QA, and Supply Chain to launch new products and optimize existing portfolios. The ideal candidate has 3–5 years in product/brand management within FMCG or food manufacturing, strong analytical skills, and expertise in pricing, marketing campaigns, and regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of experience in product/brand management or marketing in FMCG or food manufacturing.
• Strong understanding of FMCG market dynamics and consumer behavior.
• Experience in product lifecycle management and NPD processes.
• Excellent analytical and strategic thinking skills.
• Strong project management and organizational abilities.
• Effective communication and presentation skills.
• Creative and innovative mindset.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Knowledge of market research tools and data analytics.

Responsibilities

• Develop and execute product strategies aligned with business objectives.
• Manage product portfolio including NPD, enhancements, and rationalization.
• Conduct market research to identify consumer needs and trends.
• Define target markets, product positioning, and value propositions.
• Lead cross-functional teams in developing new products (R&D, Production, QA, Supply Chain).
• Oversee concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and validation.
• Ensure timely launches per project timelines.
• Develop and implement marketing plans, campaigns, and promotions.
• Manage branding elements including packaging and messaging.
• Ensure brand consistency across channels and materials.
• Collaborate with creatives and agencies for campaigns.
• Develop pricing strategies based on costs and competition.
• Monitor profitability, margins, and cost performance.
• Recommend pricing adjustments and cost optimization.
• Coordinate with Finance for pricing approvals and margin analysis.
• Collaborate with Sales to ensure distribution and visibility.
• Provide product training, selling tools, and promotional materials.
• Monitor product performance (sell-in/out) and support promotions.
• Monitor competitor activities and market share.
• Track KPIs and prepare management reports.
• Ensure regulatory compliance (FDA, labeling).
• Coordinate with QA and Regulatory for approvals and documentation.
• Ensure adherence to food safety and quality standards.

Education

Bachelor’s Degree in Marketing, Business Administration, Management, or related field

Tools

Microsoft Office (Excel, PowerPoint)

Job description

Job Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Management, or related field.
• At least 3–5 years of experience in product management, brand management, or marketing within FMCG or food manufacturing.
• Strong understanding of FMCG market dynamics and consumer behavior.
• Experience in product lifecycle management and NPD processes.
• Excellent analytical and strategic thinking skills.
• Strong project management and organizational abilities.
• Effective communication and presentation skills.
• Creative and innovative mindset.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Knowledge of market research tools and data analytics.

KEY RESPONSIBILITIES

Product Strategy & Planning

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD), product enhancements, and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.

New Product Development (NPD)

• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.

Brand & Marketing Management

• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Ensure brand consistency across all channels and materials.
• Work closely with creatives and agencies for campaign execution.

Pricing & Profitability Management

• Develop pricing strategies based on cost structure, market conditions, and competition.
• Monitor product profitability, margins, and cost performance.
• Recommend price adjustments and cost optimization initiatives.
• Coordinate with Finance for pricing approvals and margin analysis.

Sales Support & Market Execution

• Collaborate with Sales teams to ensure effective product distribution and visibility.
• Provide product training, selling tools, and promotional materials to the sales force.
• Monitor product performance in the market (sell-in and sell-out data).
• Support trade promotions, activations, and merchandising initiatives.

Market & Competitor Analysis

• Monitor competitor activities including pricing, promotions, and new product launches.
• Analyze market share, category performance, and consumer insights.
• Identify risks and opportunities and recommend action plans.

Performance Monitoring & Reporting

• Track product KPIs such as sales volume, revenue, market share, and profitability.
• Prepare regular reports and presentations for management review.
• Analyze product performance and recommend improvements.

Regulatory & Compliance

• Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
• Coordinate with QA and Regulatory teams for product approvals and documentation.
• Ensure adherence to food safety and quality standards.

Benefits

• Car Plan/Rent your own car with fleet card
• HMO
• Leave Credits
• On-site parking
• Opportunities for promotion
• Trade tools with Revolving Fund
• Work Location: Malabon Head office and once a week field work within NCR
• Work Schedule: Mondays to Fridays 8am to 6:30pm compressed work week