1. KPI Framework, Performance Reporting & Insight Generation
- Support and maintain the core product and commercial KPI framework across Sportsbook, Casino, Slots and Poker.
- Build and maintain KPI baselines, executive dashboards and automated performance reporting.
- Deliver regular performance reporting and insights on key metrics across all product verticals (Sportsbook, Casino, Slots, Poker) to product and commercial stakeholders.
- Analyze the end-to-end customer funnel: registration, KYC, deposit, first bet or spin, retention and reactivation.
- Perform data mining, aggregation and transformation to uncover trends, product performance, customer behavior and operational efficiencies.
- Conduct root-cause analysis to explain performance shifts and inform strategic decisions.
- Help define consistent KPI standards, reporting frameworks and analytical methodologies.
2. Commercial & Product Decision Support
- Identify revenue opportunities, customer friction points, conversion losses and retention drivers.
- Develop business cases for strategic initiatives, product investments and vendor decisions.
- Design, analyses and report on A/B tests and product experiments to measure the impact of new features and product changes.
- Measure the impact of product changes, content initiatives and operational improvements.
- Provide insight for portfolio prioritization, OKRs and executive decision-making for the CPO.
3. Data Quality & Compliance
- Address data quality issues, including deduplication, outlier detection and correction of inaccuracies in large transactional datasets.
- Support data requirements, reporting design and migration readiness during replat forming.
- Ensure analysis, reporting and KPI tracking comply with applicable local gaming regulations and data protection requirements.
4. Stakeholder Enablement & Collaboration
- Support business teams by presenting insights in clear, compelling formats tailored to technical and non-technical audiences.
- Educate and enable stakeholders on how to interpret and leverage data for their domains.
- Partner with product teams on ad-hoc analysis, forecasting and opportunity sizing.
- Address ad-hoc data analysis requests and support day-to-day administration of analytics initiatives, including real-time monitoring and troubleshooting.
Qualifications
- Degree in Analytics, Data Science, Statistics, Economics or a related field.
- 3-5 years of experience as a data / product analyst, ideally within gaming or digital product environments.
- Experience analyzing large transactional datasets.
- Fluent written and spoken English (business-level).
Preferred Skills
- Advanced SQL (complex joins, CTEs, window functions).
- Advanced Excel skills.
- Working knowledge of Google Sheets.
- Proficient in Microsoft PowerPoint / Google Slides for presenting insights to stakeholders.
- R and/or Python for automation, transformation and modelling.
- Experience with the casino and sportsbook industry is an advantage.