Content Creator / Influencer Manager

NXT Studios Manila; Pasig; On-site; PHP 400,000 - 700,000; Full time

Job summary

NXT STUDIOS MANILA is seeking a creative Content Creator / Influencer Manager to join our Pasig team on a full-time basis. The role blends content production with influencer relationship management to elevate brand presence across platforms such as TikTok and Instagram.

You will develop compelling narratives, manage creator partnerships, track campaign performance, and ensure timely delivery of deliverables. Collaboration across internal teams and with local and international brands is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Experience in influencer marketing, PR seeding, social media management, public relations, or talent management is an advantage.
• Familiarity with TikTok, Instagram, and other relevant social media platforms.
• Strong written and verbal communication skills.
• Excellent organizational, coordination, and time-management skills.
• Ability to manage multiple campaigns, creators, and deadlines simultaneously.
• Strong research and evaluation skills, particularly in identifying suitable influencers and assessing content quality.
• Proactive, detail-oriented, resourceful, and capable of working independently.
• Ability to communicate and coordinate professionally with local and international creators, brands, and partners.

Responsibilities

• Plan, coordinate, and execute end-to-end PR seeding and gifting campaigns for international beauty brands targeting the US and Philippine markets.
• Manage local F&B PR seeding campaigns in the Philippines, including creator coordination, product distribution, and content follow-ups.
• Coordinate with creators regarding campaign requirements, product information, content guidelines, and posting schedules.
• Monitor the status of PR packages, deliveries, creator confirmations, and campaign participation.
• Ensure that all seeding activities are properly documented, organized, and executed within established timelines.
• Coordinate with internal teams and external partners to address campaign-related concerns and operational requirements.
• Monitor and track creator deliverables, content submissions, posting schedules, and campaign deadlines across TikTok and Instagram.
• Review submitted creator-generated content (UGC) to ensure compliance with brand guidelines, campaign objectives, and content requirements.
• Coordinate necessary content revisions or adjustments with creators when deliverables do not meet campaign expectations.
• Monitor published content and verify that creators have fulfilled their agreed posting commitments.
• Gather and consolidate campaign performance data, including views, engagement, reach, and other relevant metrics.
• Prepare campaign reports and provide updates on campaign progress, creator performance, and overall results.
• Maintain organized records of campaign activities, creator outputs, and performance reports.
• Research and identify potential creators and influencers who align with the company's target markets, brand requirements, and campaign objectives.
• Proactively source, recruit, and onboard new creators to continuously expand the company's active creator roster.
• Evaluate creators based on audience demographics, content quality, engagement, niche, relevance, and overall brand suitability.
• Build and maintain positive, professional, and long-term relationships with creators, influencers, and talent agencies.
• Maintain an updated database of active, inactive, and prospective creators, including their profiles, contact information, rates, performance, and collaboration history.
• Regularly engage with existing creators to maintain relationships and encourage future campaign participation.
• Identify opportunities for potential brand collaborations and recommend suitable creators for upcoming campaigns.

Skills

Influencer Marketing

PR Seeding

Social Media Management

Content Coordination

Education

Bachelor's degree in Marketing/Communications/PR/Business

Job description

About us

NXT STUDIOS MANILA is a forward-thinking creative agency dedicated to building and managing influential brands in the digital space. We specialise in content creation, influencer partnerships and brand management, helping businesses connect with their audiences through authentic, engaging narratives. Our team is passionate about innovation and driving measurable results in an ever-evolving digital landscape. We pride ourselves on fostering a collaborative culture where creativity thrives and professional growth is encouraged.

About the role

We are seeking a talented Content Creator / Influencer Manager to join our team in Pasig City, Metro Manila on a fulltime basis. This role is pivotal to our brand management strategy, sitting at the intersection of creative content production and influencer relationship management. You will be responsible for developing compelling content narratives, managing relationships with key influencers, and driving engagement across multiple platforms to enhance our clients' brand presence and reach.

What you'll be doing

A. PR Seeding & Campaign Operations

• Plan, coordinate, and execute end-to-end PR seeding and gifting campaigns for international beauty brands targeting the US and Philippine markets.

• Manage local F&B PR seeding campaigns in the Philippines, including creator coordination, product distribution, and content follow-ups.

• Coordinate with creators regarding campaign requirements, product information, content guidelines, and posting schedules.

• Monitor the status of PR packages, deliveries, creator confirmations, and campaign participation.

• Ensure that all seeding activities are properly documented, organized, and executed within established timelines.

• Coordinate with internal teams and external partners to address campaign-related concerns and operational requirements.

B. Content & Campaign Management

• Monitor and track creator deliverables, content submissions, posting schedules, and campaign deadlines across TikTok and Instagram.

• Review submitted creator-generated content (UGC) to ensure compliance with brand guidelines, campaign objectives, and content requirements.

• Coordinate necessary content revisions or adjustments with creators when deliverables do not meet campaign expectations.

• Monitor published content and verify that creators have fulfilled their agreed posting commitments.

• Gather and consolidate campaign performance data, including views, engagement, reach, and other relevant metrics.

• Prepare campaign reports and provide updates on campaign progress, creator performance, and overall results.

• Maintain organized records of campaign activities, creator outputs, and performance reports.

C. Creator Roster Expansion & Management

• Research and identify potential creators and influencers who align with the company's target markets, brand requirements, and campaign objectives.

• Proactively source, recruit, and onboard new creators to continuously expand the company's active creator roster.

• Evaluate creators based on audience demographics, content quality, engagement, niche, relevance, and overall brand suitability.

• Build and maintain positive, professional, and long-term relationships with creators, influencers, and talent agencies.

• Maintain an updated database of active, inactive, and prospective creators, including their profiles, contact information, rates, performance, and collaboration history.

• Regularly engage with existing creators to maintain relationships and encourage future campaign participation.

• Identify opportunities for potential brand collaborations and recommend suitable creators for upcoming campaigns.

What we're looking for

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field is preferred.

• Experience in influencer marketing, PR seeding, social media management, public relations, or talent management is an advantage.

• Familiarity with TikTok, Instagram, and other relevant social media platforms.

• Strong written and verbal communication skills.

• Excellent organizational, coordination, and time-management skills.

• Ability to manage multiple campaigns, creators, and deadlines simultaneously.

• Strong research and evaluation skills, particularly in identifying suitable influencers and assessing content quality.

• Proactive, detail-oriented, resourceful, and capable of working independently.

• Ability to communicate and coordinate professionally with local and international creators, brands, and partners.