PPC Specialist

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 400,000 - 700,000; Full time

Job summary

Blueshift Energy Inc. is seeking a results-driven PPC specialist to manage Google Ads campaigns in the Philippine market. You will research keywords, build campaigns, optimize bids, track conversions and maintain budgets to maximize lead generation for solar services.

Responsibilities include writing compelling ad copy, managing extensions, and coordinating with analytics to improve performance across Search, Meta, and Performance Max channels. Strong English and data-driven mindset required.

Qualifications

• Graduate of a marketing, business, IT or related course, or equivalent experience.
• At least 2 years of PPC management, with Google Ads search as a core skill.
• Strong knowledge of keyword research, match types and bidding strategies.
• Experience with Google Analytics 4 and Google Tag Manager.
• Working knowledge of Meta Ads Manager.
• Comfortable with spreadsheets, search term reports and conversion data.
• Google Ads certification is an advantage.
• Detail-oriented with budgets.
• Proactive about fixing problems early.
• Good written English for ad copy.
• Experience with lead-generation accounts in a service business is preferred.

Responsibilities

• Research solar-related keywords, search terms and buying-intent phrases in the Philippine market.
• Build and organize Google Ads search campaigns, ad groups and match types.
• Maintain negative keyword lists to block irrelevant and wasteful searches.
• Write responsive search ads and test headlines and descriptions.
• Set-up and manage ad assets (extensions) such as sitelinks, callouts, calls and lead forms.
• Choose and adjust bidding strategies to lower cost per conversion.
• Monitor quality scores and improve ad relevance and landing page experience.
• Review search term reports every week and refine keywords.
• Run Meta lead campaigns alongside search campaigns.
• Manage remarking and Performance Max campaigns where they make sense.
• Make sure conversion tracking and call tracking are working correctly.
• Match each campaign to the most relevant landing page.
• Control daily and monthly spend to stay within budget.
• Report weekly on clicks, cost per click, conversion and cost per conversion.
• Recommend new keywords, campaigns and budget based on data.

Skills

PPC management

Google Ads

Keyword research

GA4

Tag Manager

Meta Ads Manager

Budget management

English copywriting

Education

Marketing / Business / IT degree or equivalent

Tools

Google Ads

GA4

Google Tag Manager

Meta Ads Manager

Job description

JOB RESPONSIBILITIES

1. Research solar-related keywords, search terms and buying-intent phrases in the Philippine market
2. Build and organize Google Ads search campaigns, ad groups and match types
3. Maintain negative keyword lists to block irrelevant and wasteful searches
4. Write responsive search ads and test headlines and descriptions
5. Set-up and manage ad assets (extensions) such as sitelinks, callouts, calls and lead forms
6. Choose and adjust bidding strategies to lower cost per conversion
7. Monitor quality scores and improve ad relevance and landing page experience
8. Review search term reports every week and refine keywords
9. Run Meta lead campaigns alongside search campaigns
10. Manage remarking and Performance Max campaigns where they make sense
11. Make sure conversion tracking and call tracking are working correctly
12. Match each campaign to the most relevant landing page
13. Control daily and monthly spend to stay within budget
14. Report weekly on clicks, cost per click, conversion and cost per conversion
15. Recommend new keywords, campaigns and budget based on data

JOB REQUIREMENTS/QUALIFICATIONS

1. Graduate of a marketing, business, IT or related course, or equivalent experience
2. At least 2 years of PPC management, with Google Ads search as a core skill
3. Strong knowledge of keyword research, match types and bidding strategies
4. Experience with Google Analytics 4 and Google Tag Manager
5. Working knowledge of Meta Ads Manager
6. Comfortable with spreadsheets, search term reports and conversion data
7. Google Ads certification is an advantage
8. Detail-oriented and careful with budgets
9. Proactive about fixing problems early
10. Good written English for ad copy
11. Experience with lead-generation accounts in a service business is preffered