Planning Director

Propel Manila; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

A leading advertising agency in Metro Manila seeks a Planning Director to spearhead client strategies and lead the strategy team to drive business growth. The role demands innovative thinking, extensive stakeholder management, and exceptional presentation skills. Candidates should have a keen understanding of industry challenges and deliver creative solutions through collaboration and insightful data synthesis.

Qualifications

• Proven ability to solve complex problems and pursue purposeful work.
• Exceptional leadership skills and commitment to excellence.
• Strong communication skills to convey ideas clearly.
• Experience in strategic thinking and identifying solutions.
• Superior presentation skills with a persuasive ability.
• In-depth knowledge of business challenges in relevant sectors.

Responsibilities

• Lead strategy for major clients and understand their business challenges.
• Partner with creatives for innovative solutions.
• Develop compelling narratives from data and insights.
• Identify and develop new business opportunities.
• Guide stakeholders and manage internal and external discussions.
• Represent management in talent development and agency objectives.

Skills

Problem Solving

Leadership

Articulate Communication

Strategic Identification

Presentation Skills

Collaborative Mindset

Job description

The Planning Director is a collaborative, fact-driven, creative thinker with great human and business instincts. He/she will grow and support the Strategy team by uncovering information, distilling insights and synthesizing them to create inspiration for creative teams and business partners. As strategists are the foundation of any creative work, he/she is obsessed instudying industries, consumers, and acquiring relevant data to develop a starting point for groundbreaking creative work.

The Planning Director strengths are on these fundamental aspects:

• Strategy and Communication Development
• Business Development
• People and Stakeholder Management
• Company Culture Fit and Culture Addition

Strategy and Communications Development

• Lead the strategy of some of our biggest clients, and partner with them to unlock their business growth by genuinely understanding their business and their challenges;
• Partner with Creatives to make ground work and give them interesting, unexpected ways to look at creative solutions
• Responsible in using data, research and insight to uncover areas of growth or creative firepower, and synthesize all of this into compelling narratives.
• Responsible in transforming client briefings into a creative proposal that includes identifying impactful key insights that will shape the campaign strategy.
• Lead in developing sound framework & clear presentation to effectively showcase the Agency's output, and effectively present to corresponding audiences.

Business Development

• Develop new business opportunities for the agency via delivering brand growth or new accounts, both in a leading and supporting role as leader of the wider strategy team.
• Lead in spotting emerging technologies / platforms / behavior / modes of communication that would provide strategic digital solutions that the brand should/must be in and for potential rollout to Agency in creating new product offerings.

People & Stakeholder Management

• Guide and steward brand development, brief and steer creative development, work with stakeholders in campaign planning and delivery, helping brief and analyze research.
• Lead all internal and external strategic discussions with management and senior clients;
• Responsible in cultivating growth and leading the department in ensuring high quality work and relationships.
• Responsible in representing Propel Manilas management in making sure talents understand the agency's strategic objectives, in executing business strategies and tactics, policies and regulations, Culture programs, and delivery of financial targets;
• Together with the Culture & HR department, responsible in representing the Talents voice during management meetings including career roadmaps, issues and/or suggestions or opportunities in accordance to the agency-wide direction and strategy in developing its people through its Culture & HR programs.
• Together with Accounts team, lead in developing client relationships, maintaining and enriching connections with clients key divisions.

Key Skills and Requirements:

• Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work; Determined Leadership, perpetual pursuit of purpose and excellence;
• Articulate to communicate clear thoughts and more importantly, directions;
• Strategic in its identification of problems, approaches or solutions;
• Superior presentation skills with the ability to persuade and inform, while maintaining agency standards and strategic point-of-view.
• Have an in-depth understanding of the business problems of assigned verticals, their contexts, and their communications environment.
• Collaborative with an entrepreneurial spirit and strong sense of empathy.