Performance Tracking & Tag Management Specialist (Philippines, Remote)

GrowthAssistant, LLC; Philippines; Remote; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully Remote

Health Coverage

Paid Holidays

Parental leave

Job summary

GrowthAssistant is seeking a Performance Tracking & Tag Management Specialist to lead GTM implementation, QA, and conversion tracking audits for our digital marketing clients. You will own tag strategy, validate events, and coordinate with client teams to align measurements with business goals.

Ideal candidates have agency experience in digital marketing or web development, strong GTM and GA4 skills, and a disciplined approach to QA and documentation.

Qualifications

• Agency background in digital marketing or web design/development.
• Experience with B2B software clients (Series A–D).
• 5+ years managing Google Tag Manager and GA4 events.
• Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.
• QA rigor in tracking data vs. reported performance across Google, HubSpot, Pardot, and paid media.
• Documentation experience (SOPs, QA templates, checklists).
• Excellent communication and cross-functional collaboration with account managers and technical teams.

Responsibilities

• Implement, QA, and maintain tags, triggers, and pixels in GTM across client websites.
• Audit and troubleshoot conversion tracking across Google Ads, Meta, and Bing.
• Validate conversion actions to ensure accurate form fills, purchases, or lead events.
• Collaborate with Head of Growth and Marketing Manager to align events with client objectives.
• Audit GTM/marketing scripts and document recommendations to keep or remove.
• Perform regular site performance assessments with the client's development team and report core KPIs (LCP, blocking time).

Skills

GTM Expertise

Agency Experience

Communication

QA Rigor

Documentation

Cross-Functional Collaboration

Stakeholder Alignment

Data Validation

Tools

Google Tag Manager

GA4

HubSpot

Pardot

Google Ads

Meta Ads

Bing Ads

Explore Reports

Google API

Webflow

Job description

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Performance Tracking & Tag Management Specialist for a digital marketing agency serving B2B software clients — owning Google Tag Manager implementation and QA, conversion-tracking audits, and site-performance assessments across client websites.

What Your Day-to-Day Will Look Like

• Tag Management: Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.
• Conversion Tracking Audits: Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).
• Conversion Validation: Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded — not inflated by clicks or views.
• Stakeholder Alignment: Partner with the Head of Growth and Marketing Manager to make sure recommended conversion events align with client objectives.
• Script Auditing: Pull all existing GTM and marketing scripts within the tag of the website, documenting the script, company/tool name, when it fires, and a recommendation on whether to keep or remove it.
• Site Performance Assessments: Perform regular site performance/web speed assessments in collaboration with the client's development team, sharing documentation that outlines mobile vs. desktop and core KPIs (LCP, blocking time, etc.) with recommendations for improvement.

What You Bring

• Agency Background: Experience working in digital marketing or web design/development agencies.
• B2B Software Client Experience: Experience with B2B software clients (Series A–D).
• GTM Expertise: 5+ years of experience managing Google Tag Manager (tag creation, testing, triggers, version control) as well as coordinated GA4 Key Events creation and event reporting via Explore Reports or the Google API.
• Conversion Tracking Knowledge: Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.
• QA Rigor: Strong ability to QA tracking and identify discrepancies between actual and reported performance data across Google, CRM (HubSpot, Pardot), and paid media platforms (mostly Google Ads).
• Documentation: Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists).
• Communication: Excellent communication skills to partner with account managers, strategists, and technical teams.
• Cross-Functional Collaboration: Prior experience collaborating with web developers or marketing analysts on data validation and tag troubleshooting.

Bonus Points if:

• You have experience with Webflow.
• You have familiarity with CRM systems for marketing data management, specifically HubSpot and Salesforce.
• You have an understanding of enhanced conversions, consent mode, and privacy-related tagging.

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
• Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
• Family First: Parental leave after 1 year of service

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus
• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.