Performance Tracking & Tag Management Specialist (Philippines, Remote)

GrowthAssistant, LLC; Philippines; Remote; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Fully Remote

Health coverage

Paid holidays

PTO

Job summary

GrowthAssistant is seeking a Performance Tracking & Tag Management Specialist to own GTM implementation, QA, and conversion-tracking audits for a digital marketing agency serving B2B software clients. You will ensure accurate form fills, purchases, and lead events across platforms.

In this fully remote role, you will collaborate with the Head of Growth and Marketing Manager to align events with client objectives, document scripts and workflows, and regularly assess site performance with the

Qualifications

• Minimum 5+ years of GTM management and tag orchestration experience.
• Proven track record in conversion tracking across platforms (Google Ads, Meta, Bing).
• Strong QA discipline to verify data accuracy and identify discrepancies.
• Experience documenting SOPs, QA templates, and checklists.
• Excellent communication to align with growth/marketing teams.
• Experience collaborating with developers and marketing analysts on data validation.

Responsibilities

• Implement, QA, and maintain GTM tags, triggers, and pixels across client sites.
• Audit and troubleshoot conversion tracking configurations across major ad platforms.
• Validate conversion actions to ensure accurate lead events are captured.
• Coordinate with Head of Growth and Marketing Manager to align events with client objectives.
• Document scripts, tools, and recommendations for keeping/removing tags.
• Perform regular site performance assessments and report core KPIs with improvement plans.

Skills

GTM expertise

Conversion tracking

QA rigor

Documentation

Communication

Cross-functional collaboration

Agency background

B2B software

Tools

Google Tag Manager

GA4

Google Ads

HubSpot

Salesforce

Job description

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Performance Tracking & Tag Management Specialist for a digital marketing agency serving B2B software clients — owning Google Tag Manager implementation and QA, conversion-tracking audits, and site-performance assessments across client websites.

What Your Day-to-Day Will Look Like

• Tag Management: Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.
• Conversion Tracking Audits: Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).
• Conversion Validation: Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded — not inflated by clicks or views.
• Stakeholder Alignment: Partner with the Head of Growth and Marketing Manager to make sure recommended conversion events align with client objectives.
• Script Auditing: Pull all existing GTM and marketing scripts within the tag of the website, documenting the script, company/tool name, when it fires, and a recommendation on whether to keep or remove it.
• Site Performance Assessments: Perform regular site performance/web speed assessments in collaboration with the client's development team, sharing documentation that outlines mobile vs. desktop and core KPIs (LCP, blocking time, etc.) with recommendations for improvement.

What You Bring

• Agency Background: Experience working in digital marketing or web design/development agencies.
• B2B Software Client Experience: Experience with B2B software clients (Series A–D).
• GTM Expertise: 5+ years of experience managing Google Tag Manager (tag creation, testing, triggers, version control) as well as coordinated GA4 Key Events creation and event reporting via Explore Reports or the Google API.
• Conversion Tracking Knowledge: Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.
• QA Rigor: Strong ability to QA tracking and identify discrepancies between actual and reported performance data across Google, CRM (HubSpot, Pardot), and paid media platforms (mostly Google Ads).
• Documentation: Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists).
• Communication: Excellent communication skills to partner with account managers, strategists, and technical teams.
• Cross-Functional Collaboration: Prior experience collaborating with web developers or marketing analysts on data validation and tag troubleshooting.

Bonus Points if:

• You have experience with Webflow.
• You have familiarity with CRM systems for marketing data management, specifically HubSpot and Salesforce.
• You have an understanding of enhanced conversions, consent mode, and privacy-related tagging.

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
• Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
• Family First: Parental leave after 1 year of service

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus
• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.