Performance Marketing Specialist/ Paid Media Buyer

enablesGROUP; Eastern Manila District; Ibrido; PHP 1.200.000 - 2.400.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health & life insurance from Day 1

19 leave credits

Career advancement with annual reviews

Company laptop

Office in Pasig, Manila

Profit-sharing for 5 years

In-house learning and AI access

Descrizione del lavoro

enablesGROUP is seeking an experienced Paid Media Buyer for Ecommerce & B2B within Ortigas, Pasig, PH. The role focuses on Meta Ads with Google Ads experience valued, and collaboration with Graphic Designers and Video Editors to optimize campaigns for revenue, ROAS, CPL, and pipeline outcomes.

This senior IC role requires 5+ years of hands-on performance marketing and English proficiency. The position is hybrid (3 onsite, 2 WFH) in Pasig, Manila, with ongoing growth, learning, and opportunities

Competenze

• 5+ years in paid media/performance marketing.
• Experience handling DTC ecommerce campaigns.

Mansioni

• Build, launch, manage, and optimize paid-media campaigns across DTC ecommerce and B2B.
• Manage Meta Ads campaigns for acquisition, prospecting, retargeting, and lead-gen.
• Analyze campaign performance and translate insights into actionable briefs for design teams.
• Prepare regular reports with insights and recommendations.

Conoscenze

Paid media

DTC ecommerce

B2B lead-gen

Meta Ads Manager

Campaign optimization

Analytical skills

Business English

Strumenti

Meta Ads Manager

Google Ads

Descrizione del lavoro

Why Join enablesGROUP?

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.

Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGroup, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.

At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

Our Perks & Benefits include:

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.

• 19 leave credits for vacation and emergency.

• Endless opportunities for career advancement with annual performance reviews and salary increases.

• Company-provided laptop to set you up for success.

• Convenient office location in Pasig, at the heart of Manila, accessible to all.

• Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.

• In-house learning & development programs with access to the latest in AI and technology.

Job Title: Paid Media Buyer - Ecommerce & B2B
Location: Ortigas, Pasig, PH
Work Schedule: Monday to Friday, 6:00 AM – 3:00 PM (Hybrid | 3x Onsite, 2x WFH)

JOB DETAILS

We are looking for an experienced and commercially minded Paid Media Buyer – E-commerce & B2B with 5+ years of hands‑on performance‑marketing experience.

This is a senior‑level individual contributor role responsible for managing and optimizing paid‑media campaigns across both DTC e‑commerce and B2B lead generation.

The role will focus strongly on Meta Ads, with experience across Google and other relevant platforms highly regarded.

Beyond campaign management, you will play an important role in creative strategy. You will analyze campaign and creative performance, identify opportunities for improvement, and translate those insights into clear and actionable briefs for Graphic Designers and Video Editors.

The successful candidate should be equally comfortable optimizing an e‑commerce campaign against revenue and ROAS as they are optimizing a B‑2B campaign against lead quality, CPL, conversion, and pipeline outcomes.

KEY RESPONSIBILITIES

• Build, launch, manage, and optimize paid‑media campaigns across DTC e‑commerce and B2B.

• Manage Meta Ads campaigns across customer acquisition, prospecting, retargeting, conversion, and lead‑generation objectives.

• Manage B2B lead‑generation campaigns supporting the client's own growth.

• Monitor campaign budgets, pacing, targeting, bidding, and overall performance.

• Analyze e‑commerce performance using metrics including ROAS, CPA/CAC, CTR, CPM, CVR, AOV, and revenue.

• Analyze B2B performance using metrics including CPL, lead quality, conversion rates, pipeline contribution, and acquisition efficiency.

• Identify opportunities to improve campaign efficiency, customer acquisition, lead generation, and overall return on advertising spend.

• Conduct audience, campaign, offer, landing‑page, and creative testing.

• Analyze individual creative performance to identify winning and underperforming advertisements.

• Translate performance insights into clear and actionable creative briefs.

• Brief Graphic Designers and Video Editors on new concepts, hooks, messaging, formats, offers, and creative variations.

• Recommend new creative angles based on campaign data, customer behavior, audience insights, and previous results.

• Support ongoing campaign experimentation and optimization.

• Prepare regular campaign reporting, insights, and recommendations.

• Collaborate closely with creative, marketing, strategy, and e‑commerce specialists.

• Contribute to broader acquisition and growth strategy.

• Stay current with advertising‑platform developments, attribution changes, performance‑marketing trends, and emerging opportunities.

Skills & Experience

• 5+ years of hands‑on paid‑media/performance‑marketing experience.

• Experience working with premium or luxury brands is required.

• Strong experience managing DTC/e‑commerce customer‑acquisition campaigns.

• Strong experience managing B2B lead‑generation campaigns.

• Hands‑on expertise with Meta Ads Manager.

• Strong understanding of both e‑commerce and B2B lead‑generation funnels.

• Experience managing campaign budgets and making commercially informed allocation decisions.

• Advanced understanding of campaign setup, targeting, optimization, testing, and budget management.

• Strong understanding of ROAS, CPA/CAC, CTR, CPM, CVR, CPL, lead quality, and other relevant performance indicators.

• Strong analytical and problem‑solving capabilities.

• Ability to interpret campaign and creative performance data.

• Demonstrated ability to translate performance data into clear creative recommendations and briefs.

• Experience collaborating directly with Graphic Designers and Video Editors.

• Strong reporting and stakeholder‑communication skills.

• Business‑level written and spoken English.

• Comfortable participating in live video calls and collaborating directly with a US‑based team.

Highly Regarded

• Shopify/DTC ecosystem experience.

• Google Ads experience.

• TikTok Ads experience.

• Performance‑marketing or e‑commerce agency background.

• Experience managing multiple client accounts or brands.

• GA4 or similar analytics experience.

• Understanding of landing pages and CRO.

• Experience developing structured creative‑testing frameworks.