Performance Marketing Specialist

Home Credit; Taguig; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

HMO from Day 1

Dependents coverage

Wellness leaves

Birthday leave

Internal career mobility

Learning opportunities

Job summary

Home Credit Philippines is hiring a Performance Marketing Specialist to drive cost-efficient digital campaigns that engage customers and fuel acquisition across the HCPH ecosystem.

You will collaborate with product, analytics, UX, and creative teams to design and optimize campaigns on Google and Meta, focusing on lifecycle stages, CRO, and landing pages.

The role emphasizes data-driven decisions, budget discipline, and reporting insights to senior stakeholders.

Qualifications

• At least 2 years of experience in digital marketing (paid and organic).
• Experience running performance-focused campaigns on Google, Meta, Email, CRM.
• Experience with digital marketing measurement tools like Google Analytics, Firebase.
• Preferably from in-house digital marketing teams, tech startups, and similar environments.
• Customer-obsessed, data-hungry; highly analytical.
• Creative and entrepreneurial; able to assess cost-benefit and opportunities.
• Up to 50% variable performance-based bonus.
• HMO from day 1 with dependents coverage.
• Access to mental health and wellness programs.
• Wellness leaves and birthday leave.
• Internal career mobility options.
• Local and international learning opportunities.

Responsibilities

• Design and execute performance-driven marketing campaigns aligned with the customer lifecycle strategy to meet acquisition targets.
• Google Advertising: manage and optimize campaigns across Google Search, Display, Performance Max, and Universal App Campaigns.
• Meta Advertising: plan and implement Facebook/Instagram campaigns to drive awareness and acquisition.
• Data-driven optimization using tools like Google Analytics, Firebase, Glassbox, MS Clarity, MoEngage, SEMRush, MParticle CDP.
• Conversion Rate Optimization: collaborate with UX and design on landing pages and funnels.
• Cost management: maintain cost-focused discipline to maximize acquisition at lowest possible cost.
• Collaboration: work with product, analytics, and design teams to align marketing with product strategy.
• Reporting & insights: provide clear performance reports and insights to guide planning.

Skills

Digital marketing

Paid media

Analytics

Conversion optimization

Tools

Google Analytics

Firebase

Glassbox

MS Clarity

MoEngage

SEMRush

MParticle CDP

Job description

Ore Central, NA, Taguig City, Metro Manila, National Capital Region(ncr), Philippines

ThePerformanceMarketing Specialistisresponsible fordriving impactfuland cost-effectivedigital marketingcampaigns focused on customer engagement and acquisition. Theroleiskey inefficiently running intent and interest-based campaigns through our performance marketing channels that enhance overall user experience and impact customer consideration all throughout the HCPH ecosystem (HCPH, SMPH,GMA) and various customer lifecycle stages. The Sr. Specialist needs to have a deep understanding of the business funnels, businessgapsand opportunities, UX principles, conversion rate optimization (CRO), and landing page optimization on top of the technical skills to run ad platforms to effectively drive successful initiatives.

The Performance Marketing Specialist will work closely with product,digital lifecycle, UX,analytics, andcreativesteams to create seamless, high-performing digital campaigns that supportlead generation, acquisition,and revenue growth.

What You'll Do:

• Performance Marketing Strategy:Design and execute performance-driven marketing campaignsaligned with the customer lifecycle strategyto meet customer acquisition targets, focusing on measurable growth through Google and Meta platforms.


• Google Advertising:Manage andoptimizecampaigns across Google Search, Display, Performance Max, and Universal App Campaigns, ensuring they align with customer acquisition goals and deliver a strong return on investment.


• Meta Advertising:Plan and implement effective Facebook and Instagram ad campaigns to drive awareness, acquisition, and engagement among target audiences.


• Data-Driven Optimization:Continuouslymonitorand analyze campaign performance, using insightsand data tools (e.g.Google Analytics, Firebase,Glassbox, MS Clarity,MoEngage,SEMRush,MParticleCDP, funnel analysis, etc.)tooptimizead creative, targeting, and budgets for peak efficiency and impact.


• Conversion Rate Optimization (CRO):Collaborate with UX and design teams to improve the performance of key conversion points, including landing pages, funnels, and campaign touchpoints.


• Cost Management:Maintaina strongfocusand disciplineon cost-effectiveness, ensuring efficient allocation of budgets across campaigns to achievemaximumcustomer acquisition at the lowest possible cost.


• Collaboration:Work closely with product, analytics, and design teams to align marketing initiatives with product strategies and deliver a seamless user journey from ad to acquisition.


• Reporting & Insights:Provide clear and actionable performance reports, sharing insights with stakeholders to guide future campaign planning and growth opportunities.

What You Need To Have:

• At least 2 years of experiencein digitalmarketingin both paid and organic capacities. Solid experience in paid media execution, optimization, and budget management are huge pluses


• Had experience runningperformance-focused campaigns onGoogle, Meta, Email, CRM, etc.


• Knows how to use and create comprehensive reports fromdigital marketing measurement tools like Google Analytics, Firebase, etc.


• Preferably fromin-house digital marketing teams, tech startups, and the like.


• Customer Obsessed and Data Hungry; Highly Analytical


• Creative andEntrepreneurial-needs tooperatethe businessliketheir own and able to assess cost-benefit and flag opportunities and pitfalls.


• Up to 50% variable performance-based bonus


• HMO on Day 1 and HMO dependents coverage including same-sex partners


• Access to mental health and wellness partners


• Wellness Leaves and Birthday Leave


• Internal career mobility options


• Local and international learning opportunities

Empower Filipinos with innovative financial solutions at Home Credit Philippines. and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We're all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions. When it comes to hiring, everyone gets a fair look. It doesn't matter where you're from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.