Performance Marketing Manager

edamama (BeanLab Inc); Philippines; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

edamama (BeanLab Inc) is seeking a growth-focused Performance Marketing professional in the Philippines. The role drives paid media across Meta, Google, TikTok, and related platforms, while owning CAC, ROAS, CTR, CVR, AOV, and LTV.

You will manage budgets, report insights, and collaborate with creative teams to craft high-performing ads. You will also lead the TikTok Shop strategy, ads, LIVE campaigns, and affiliate programs, coordinating with teams to optimize listings, pricing, and stock to

Qualifications

• 2–5 years experience in growth, performance, or D2C marketing.
• Proven hands-on experience managing paid media and TikTok Shop.
• Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems.

Responsibilities

• Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other platforms.
• Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV.
• Manage media budgets and provide regular reporting and insights.
• Collaborate with creative teams to develop high-performing ad concepts and formats.
• Own the TikTok Shop growth strategy and drive traffic, conversion, and GMV.
• Build and scale creator and affiliate programs to drive sales.
• Plan and execute LIVE selling campaigns.

Skills

Paid media management

TikTok Shop

A/B testing

Campaign optimization

Cross-functional collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

TikTok Shop Seller Center

Job description

Performance Marketing

• Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms

• Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV

• Manage media budgets and provide regular performance reporting and insights

• Collaborate with creative teams to develop high-performing ad concepts and formats

TikTok Shop

• Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV

• Manage TikTok Shop Ads (Product Ads, LIVE Ads, Affiliate Ads)

• Build and scale creator and affiliate programs to drive consistent sales

• Plan and execute LIVE selling campaigns, including hosts, scripts, promos, and schedules

• Optimize product listings, bundles, pricing, and promotions to improve conversion

• Track TikTok Shop KPIs including GMV, ROAS, CVR, AOV, and affiliate contribution

Shopee & Lazada

• Support growth initiatives on Shopee and Lazada, including campaign participation, promos, and traffic-driving activities

• Coordinate on-platform ads (Shopee Ads, Lazada Sponsored Solutions) to improve visibility and conversion

• Analyze marketplace performance (traffic, conversion, sales uplift) and recommend optimizations

Growth & Optimization

• Analyze full-funnel performance and identify opportunities across acquisition to retention

• Run structured experiments and A/B tests across channels and formats

• Monitor trends, platform updates, and competitor activity

• Work with Commercial and Ops teams to ensure listings, pricing, and stock availability support campaigns

Qualifications

• 2–5 years experience in growth, performance, or D2C marketing

• Proven hands-on experience managing paid media and TikTok Shop

• Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems

• Experience with tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and TikTok Shop Seller Center