Performance Marketing Lead: Conversion & Analytics

MakerLab; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

MakerLab in the Philippines is seeking a Performance Marketing Specialist to enhance client engagement through data-driven marketing strategies. Candidates should have at least 5 years of marketing experience, showcasing expertise in digital campaign management and strong analytical skills. The ideal applicant will demonstrate exceptional communication abilities, take initiative in improving marketing strategies, and be comfortable working independently. This role is vital in optimizing customer journeys and overall conversion rates within the tech industry.

Qualifications

• 5+ years of marketing experience, with a strong focus on owned and operated channels.
• Strong communication and coordination skills must be comfortable presenting findings and recommendations.
• Exceptional verbal and written English communication and presentation skills.

Responsibilities

• Track and optimise the full customer journey from ad exposure to lead submissions.
• Set up, manage and optimise digital advertising campaigns.
• Analyse funnel performance and drop-off points, providing actionable insights.

Skills

Marketing experience

Data analysis

Communication skills

Reporting tools

Education

BA/BS degree or equivalent experience

Tools

Google Analytics

Meta Ads Manager

Excel

Google Sheets

Atlassian/Mixpanel

Job description

MakerLab in the Philippines is seeking a Performance Marketing Specialist to enhance client engagement through data-driven marketing strategies. Candidates should have at least 5 years of marketing experience, showcasing expertise in digital campaign management and strong analytical skills. The ideal applicant will demonstrate exceptional communication abilities, take initiative in improving marketing strategies, and be comfortable working independently. This role is vital in optimizing customer journeys and overall conversion rates within the tech industry.