Performance Creative Strategist, Mobile Ads

RZR; Manila; Hybrid; PHP 550,000 - 750,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

RZR, an AI-native advertising platform, is seeking a Creative Strategist in Manila to translate audience insights and performance data into actionable content strategies and creative concepts for mobile campaigns.

The role sits within the Creative Growth pod, focusing on research, audience analysis, and copy development for assigned accounts, collaborating with strategy, design, and analytics to ensure strategic intent from brief to execution.

Qualifications

• 3–5 years in content or creative strategy within digital/mobile advertising.
• Ability to translate audience data into content strategies and creative concepts.
• Strong copywriting to craft headlines, CTAs, and messaging frameworks.

Responsibilities

• Conduct independent market, competitive, and audience research for accounts.
• Develop content strategies aligned to campaign goals and KPIs.
• Tailor creative concepts to audience segments using behavioral data.
• Generate new creative concepts from performance insights.
• Write and develop copy for ad creatives — headlines, CTAs, messaging.
• Synthesize performance signals into actionable hypotheses for testing.
• Identify A/B testing opportunities and propose test frameworks.
• Maintain audience profiles and competitor insight documents.
• Support QBR preparation with research and audience recommendations.
• Monitor performance reports and flag trends or declines.
• Document hypotheses, test results, and learnings in knowledge base.
• Coordinate with designers on visualization and storyboarding.
• Interface with Analytics for data pulls and reporting inputs.

Skills

Content strategy

Creative strategy

Copywriting

Mobile advertising

Audience data

Performance insights

Multi-account management

Attention to detail

Collaboration

Job description

RZR, an AI-native advertising platform, is seeking a Creative Strategist in Manila to translate audience insights and performance data into actionable content strategies and creative concepts for mobile campaigns.

The role sits within the Creative Growth pod, focusing on research, audience analysis, and copy development for assigned accounts, collaborating with strategy, design, and analytics to ensure strategic intent from brief to execution.