Hybrid Creative Strategist: Data-Driven Ad Strategy

RZR; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

RZR is seeking a Creative Strategist in Manila to translate audience insights and performance data into actionable content strategies and copy for mobile ads. You will own research, audience analysis, hypotheses, and copy development for assigned accounts within the Creative Growth pod.

You will collaborate with the Creative Strategy Manager, Designers, and Analytics to ensure strategic intent flows from brief to execution.

Qualifications

• 3–5 years in content strategy, creative strategy, or a performance role in digital or mobile advertising.
• Develop content strategies grounded in audience data and performance insights.
• Strong copywriting for headlines, CTAs, and messaging frameworks.
• Familiarity with mobile ad platforms and performance metrics (CTR, IPM, ROAS, CPI).
• Experience synthesising research into clear, actionable recommendations.
• Ability to manage multiple accounts and workstreams in a fast-paced environment.
• Strong attention to detail and high output quality.
• Collaborative, clear communication

Responsibilities

• Conduct independent market, competitive, and audience research for assigned accounts.
• Develop content strategies aligned to campaign goals and client KPIs.
• Tailor creative concepts to audience segments using behavioural and psychographic data.
• Generate new creative concepts based on performance insights and research findings.
• Write and develop copy for ad creatives — headlines, CTAs, and messaging frameworks.
• Synthesize performance signals into actionable hypotheses for creative testing.
• Identify A/B testing opportunities and propose structured test frameworks.
• Maintain audience profiles, user personas, and competitor insight documents.
• Support QBR preparation with research, insights, and audience-specific recommendations.
• Monitor performance reports and flag emerging trends or declining signals.
• Document all hypotheses, test results, and learnings in the shared knowledge base.
• Coordinate with Creative Designers on concept visualisation and storyboarding.
• Interface with Analytics for performance data pulls and reporting inputs.

Skills

Content strategy

Creative strategy

Copywriting

Mobile advertising

Data-driven decisions

Project management

Collaboration

Tools

Meta Ads

TikTok Ads

Google UAC

Job description

RZR is seeking a Creative Strategist in Manila to translate audience insights and performance data into actionable content strategies and copy for mobile ads. You will own research, audience analysis, hypotheses, and copy development for assigned accounts within the Creative Growth pod.

You will collaborate with the Creative Strategy Manager, Designers, and Analytics to ensure strategic intent flows from brief to execution.