Part-Time Marketing Manager (Email Marketing | SEO/AEO)

Upside.Digital; Manila; Presencial; PHP 344.000 - 482.000; A tiempo parcial

Descripción de la vacante

Upside.Digital in Manila is seeking an experienced, hands-on Marketing Manager to grow organic visibility, strengthen our brands’ presence in AI-generated answers and improve email marketing performance. You’ll work across multiple brands and verticals, combining strategy with execution and reporting on measurable results.

This role owns SEO and AEO as well as email marketing, with a focus on deliverability, testing and cross-functional collaboration to drive conversions and revenue.

Formación

• 5+ years hands-on digital marketing experience
• Proven AEO and AI citation experience
• Practical technical SEO knowledge and implementation skills
• Strong direct response copywriting with results
• Deliverability and inbox placement troubleshooting expertise
• Experience running structured A/B tests and analyzing results
• Campaign tracking, conversion measurement and postback setup
• Ability to work across multiple brands, verticals and audiences

Responsabilidades

• Develop and implement SEO and AEO plans across multiple websites, brands and verticals.
• Conduct keyword, topic and search-intent research to identify valuable opportunities.
• Improve content, internal linking, crawlability and structured data.
• Create content that answers audience questions and supports visibility in AI platforms.
• Monitor brand mentions and citations across AI search platforms.
• Measure organic and AI-referred traffic, leads and conversions.
• Collaborate with developers and content contributors for implementation.

Conocimientos

SEO

Email marketing

AI citations

Copywriting

Analytics

Project management

Herramientas

GetResponse

GA4

Google Tag Manager

Search Console

SEO tools

Descripción del empleo

Upside.Digital | 20 hours per week, spread across 4 or 5 days

Upside.Digital is looking for an experienced, hands‑on Marketing Manager to grow organic visibility, strengthen our brands’ presence in AI-generated answers and improve email marketing performance.

You’ll work across multiple brands and verticals, including market research and paid surveys, insurance, legal, energy and home services.

This role combines strategy with execution. You must be comfortable identifying opportunities, implementing changes, troubleshooting technical issues and reporting on measurable results.

About the role

Part‑Time Marketing Manager

SEO, AEO & Email Marketing

Upside.Digital is looking for an experienced, hands‑on Marketing Manager to grow organic visibility, strengthen our brands’ presence in AI-generated answers and improve email marketing performance.

You’ll work across multiple brands and verticals, including market research and paid surveys, insurance, legal, energy and home services.

This role combines strategy with execution. You must be comfortable identifying opportunities, implementing changes, troubleshooting technical issues and reporting on measurable results.

You will own two key areas:

• SEO and Answer Engine Optimisation (AEO): improving search visibility and helping our brands become credible sources that AI platforms reference and cite.
• Email marketing: writing direct response copy, improving inbox placement, running structured tests and tracking campaigns through to conversions and revenue.

We’re looking for specific, demonstrable AEO and AI citation experience, alongside strong technical email marketing skills.

What you’ll do - SEO and AI visibility

• Develop and implement SEO and AEO plans across multiple websites, brands and verticals.
• Conduct keyword, topic and search‑intent research to identify commercially valuable opportunities.
• Improve website content, internal linking, crawlability, indexing and relevant structured data.
• Create and refine content that answers audience questions clearly and supports visibility in search engines and AI-generated answers.
• Identify opportunities to strengthen brand authority, source credibility and third‑party mentions.
• Monitor brand mentions and citations across relevant AI search and answer platforms, documenting the queries and testing conditions used.
• Measure organic and AI‑referred traffic, leads and conversions wherever attribution is available.
• Work with developers and content contributors when implementation requires their support.
  

Email marketing and direct response copy

• Plan, write, build and optimise email campaigns across different verticals, audiences and offers.
• Write persuasive subject lines, preheaders, body copy and calls to action that drive qualified clicks.
• Manage segmentation, scheduling, automated journeys and re‑engagement campaigns.
• Run structured A/B split tests to improve open rates, click‑through rates and conversions.
• Understand the limitations of open‑rate measurement and use clicks, conversions and revenue to validate performance.
• Maintain a testing roadmap, document findings and apply learnings to future campaigns.

We’re looking for someone who gets people to click, not someone whose main strength is making emails look pretty. You should be motivated by incremental improvements, such as moving CTR from 1.0% to 1.1%, and know how to assess whether that improvement is meaningful.

Deliverability and inbox placement

• Monitor and troubleshoot inbox placement across major mailbox providers, including Gmail, Outlook/Hotmail and Yahoo.
• Investigate provider‑specific issues using delivery data, bounce codes, complaints, engagement trends and available reputation tools.
• Understand and troubleshoot SPF, DKIM and DMARC configuration and alignment.
• Identify issues involving sender reputation, sending domains, IP reputation, list quality, sending volume and frequency.
• Distinguish between emails being accepted for delivery and actually reaching the inbox.
• Implement improvements and coordinate with email platform support or technical teams where required.
  

Campaign tracking and reporting

• Independently configure tracking links, UTMs, campaign identifiers and conversion tracking.
• Set up and validate conversion postbacks where required.
• Analyse performance by brand, vertical, channel, campaign, audience and email variation.
• Troubleshoot missing conversions, broken tracking and attribution discrepancies.
• Identify which activities generate qualified leads, registrations and revenue.
• Present results, learnings and recommended priorities at fortnightly stakeholder meetings.
  

What you’ll bring

• At least 5 years’ hands‑on digital marketing experience, with strong capability in SEO and email marketing.
• Proven AEO and AI citation experience. You can explain what you implemented, show examples of resulting visibility or citations and describe how you measured progress.
• Practical technical SEO knowledge and confidence implementing or briefing website improvements.
• Strong direct response copywriting skills, supported by examples and results.
• Sound technical knowledge of email deliverability and inbox placement troubleshooting across mailbox providers.
• Experience running structured A/B tests and interpreting results.
• Hands‑on capability in campaign tracking, conversion measurement and postback setup.
• Confidence working across multiple brands, verticals and audiences.
• The ability to work autonomously, prioritise effectively and communicate clearly with stakeholders.
  

Preferred experience

• GetResponse.
• Google Search Console, GA4 and Google Tag Manager.
• SEO research, auditing and AI visibility monitoring tools.
• Email deliverability and sender reputation tools.
• Performance marketing, lead generation or affiliate marketing.
• Market research, paid surveys or other relevant verticals.
  

What success looks like

• Improved organic visibility and qualified website traffic.
• Evidence of relevant brand mentions and citations in AI-generated answers.
• Stronger email deliverability and inbox placement.
• Measurable improvements in clicks, conversions and revenue.
• Reliable campaign tracking and clear, actionable reporting.
• Consistent delivery against agreed priorities.
  

Working arrangements

Part‑time — 20 hours per week, spread across 4 or 5 days.

The daily schedule can be agreed to suit both parties, with regular availability for team collaboration and fortnightly stakeholder meetings.

You will manage your own workload, agree priorities with stakeholders and take ownership of delivery and results.