Digital Campaign Specialist (Media Buyer)

Marshall Parkway Corp.; Makati; On-site; PHP 420,000 - 750,000; Full time

Job summary

Marshall Parkway Corp. is seeking a proactive Digital Marketing Specialist to strategize and execute campaigns across Facebook and Google, optimize paid search and paid social efforts, and manage ad budgets.

You will conduct keyword research, content optimization, and backlink SEO while collaborating with designers and web teams to improve landing pages and conversions. You will monitor analytics, test ad copy, and drive down acquisition costs through data-driven optimization.

Qualifications

• Organized, self-motivated and a team player.
• Attention to detail, deadline-oriented and able to work under pressure with minimal supervision.
• Experience in account management, auditing and tactics to reduce acquisition costs and optimize conversions.
• Strong communication skills.
• Minimum 1 year of paid online advertising experience.
• Bachelor’s degree.
• Knowledge of HTML, CMS, and e-commerce platforms.
• Experience in entertainment, gaming, or B2C environments.

Responsibilities

• Strategizing and implementing digital marketing campaigns to drive clicks, sign-ups, and conversions.
• Creates, manages and optimizes accounts on Facebook and Google.
• Runs and monitors paid search and paid social campaigns and analyzes performance.
• Track ad spend budgets for performance reports.
• Researches how potential customers search for products and services.
• Writes and tests ad copy to improve CTR and CVR.
• Collaborates with designers for ad visuals and with the website team for landing pages updates.
• Day-to-day execution of organic search campaigns including keyword research and content optimization.

Skills

Campaign management

Facebook Ads

Google Ads

SEO

Analytics

Budget management

Communication skills

Deadline oriented

Self-motivated

Content collaboration

Education

Bachelor’s degree

Tools

Google Analytics

Google Ads

Facebook Ads

CMS

Job description

Job Description:

• Strategizing and implementing digital marketing campaigns to drive clicks, sign-ups, and conversions.

• Creates, manages and optimizes accounts on Facebook and Google.

• Runs and monitors paid search and paid social campaigns and is in charge of analytics tools.

• Track and manage ad spend budgets for performance reports

• Uses tools to research and determine how potential customers search for products, services, apps, and websites.

• Writes best-in-class ad copy to achieve high click-through rates and conversion rates.

• Tests and optimizes using multiple methods to achieve the lowest possible acquisition cost.

• Identifies high search volume content ideas relevant to the target audience.

• Writes and maintains content for onsite and backlink SEO efforts as needed.

• Collaborate with other team members like designers for ad visuals and the website team for landing pages updates.

• Day-to-day execution of organic search engine campaigns including keyword research, competitive research, content optimization, outreach strategy, and industry trends.

• Perform Ad hoc tasks if needed

Qualifications:

• Organized, self-motivated, creative, and a team player.

• Has keen attention to details, is deadline-oriented, and can work under pressure and with minimal supervision.

• With experience in account management, auditing, and implementation of tactics for reducing acquisition costs and optimizing conversions.

• Strong communication skills.

• Minimum 1 year of paid online advertising experience.

• Bachelor’s degree.

• Knowledge of HTML, CMS, and e-commerce platforms.

• Experience working for an entertainment or gaming website or B2C industry.