Paid Media Specialist Department Growth Type Philippines (Remote)

likegloo; Philippines; Hybrid; PHP 1,911,000 - 3,185,000; Full time

Benefits offered by this job

Remote-first setup

Competitive remuneration and tools

Job summary

Gloo, a Singapore-based agency, is seeking a Paid Media Specialist to plan, execute, and optimise paid media across Meta, TikTok, Google, and YouTube. You will collaborate with Content, Strategy, Accounts, and Creative teams to align media plans with business objectives while experimenting with AI tools and new channels in a remote-first environment.

You’ll join a Growth-driven team that tests AI features, measures performance, and shares insights to improve efficiency and outcomes across

Qualifications

• 2–5 years of experience in paid media, performance marketing, or digital media roles
• Bonus: working knowledge of SEO fundamentals to support stronger landing page performance and integrated search strategy.

Responsibilities

• Plan, manage, and optimise paid media campaigns across Meta, TikTok, Google, and YouTube
• Execute paid social, PPC, and SEM campaigns to support brand, performance, and amplification objectives
• Develop media plans, projections, and budget allocations based on campaign goals
• Set up, monitor, and optimise campaigns to maximise efficiency and performance
• Gather rate cards and media information from publishers, platforms, and partners
• Track spend closely and ensure budgets are paced accurately
• Benchmark performance against historical data and campaign objectives, and contribute findings to insights
• Analyse results and translate performance data into clear insights and recommendations
• Prepare performance reports for internal teams and clients, and help automate repetitive parts of reporting
• Run and document small experiments with new AI tools and emerging channels, with a keep-or-drop call
• Share learnings with the wider team to standardise useful tools and workflows
• Stay up to date on platform updates and media best practices
• Collaborate with Creative and Content teams to ensure assets are optimised for paid performance
• Nice to have: Hands-on experience with AI-assisted creative variations

Skills

Paid media management

AI tools in workflow

Data analysis

GA4 & GTM setup

Tools

GA4

GTM

Pixel/conversion tracking

Job description

We’re looking for a Paid Media Specialist who is confident planning, executing, and optimising paid media across digital platforms, and who understands how amplification supports strong creative and social-first ideas.

This role covers paid social, PPC, SEM, and media planning, with responsibilities spanning setup, optimisation, reporting, and performance analysis. You’ll work closely with Content, Strategy, Accounts, and Creative teams to ensure media plans are smart, efficient, and aligned with business objectives.

You’ll also be part of how our Growth team experiments. We run regular small tests with new AI tools, ad formats, and channels, and keep what works. If you’re the kind of person who’s already trying AI tools to work faster or think sharper, we want to hear about it.

Key Responsibilities

• Plan, manage, and optimise paid media campaigns across platforms including Meta, TikTok, Google, and YouTube
  Execute paid social, PPC, and SEM campaigns to support brand, performance, and amplification objectives
  Develop media plans, projections, and budget allocations based on campaign goals
  Set up, monitor, and optimise campaigns to maximise efficiency and performance
  Gather rate cards and media information from publishers, platforms, and partners where required
  Track spend closely and ensure budgets are paced accurately
  Benchmark performance against historical data, industry standards, and campaign objectives, and contribute findings to our social and media insights
  Analyse results and translate performance data into clear insights and recommendations
  Prepare performance reports for internal teams and clients, and help automate the repetitive parts of reporting
  Run and document small experiments with new AI tools, platform AI features (e.g. Advantage+, Performance Max), and emerging channels such as AI search and chat ads, each with a clear hypothesis and a keep-or-drop call
  Share what you learn with the wider team so useful tools and workflows become standard practice
  Stay up to date on platform updates, ad formats, and media best practices
  Collaborate with Creative and Content teams to ensure assets are optimised for paid performance, including testing AI-assisted creative variations
  
  Nice to have
• Hands-on use of AI tools in your workflow, e.g. ChatGPT, Claude, or Gemini for analysis and copy, or automation tools like n8n, Zapier, or Make
  Comfort with spreadsheets, formulas, or light scripting to clean and analyse data
  Familiarity with GA4, GTM, and pixel/conversion tracking

Qualifications & Expectations

• Go-getter mindset: Proactive, takes ownership, and moves fast to solve problems and spot optimisation opportunities.
  
• Bonus: working knowledge of SEO fundamentals (keyword research + on-page basics) to support stronger landing page performance and integrated search strategy.
• 2–5 years of experience in paid media, performance marketing, or digital media roles
• Hands-on experience managing:
  • Paid social (Meta, TikTok, etc.)
  • PPC and SEM (Google Ads)
• Solid understanding of:
  • Campaign setup and optimisation
  • Budget pacing and projections
  • Benchmarking and performance analysis
• Comfortable working with data, reports, and dashboards
• Organised, detail-oriented, and confident managing multiple campaigns

About the Hiring Company

Gloo is an award-winning, Singapore-based agency specialising in health, wellness, beauty, and lifestyle brands. We help ambitious brands build social currency by showing up meaningfully in culture and connecting with audiences in more human, relevant ways.

What you can expect at Gloo:

• Ownership of meaningful paid media work across diverse campaigns
• Close collaboration with strategy, content, and creative teams
• A remote-first setup with clear workflows and expectations
• Opportunities to deepen expertise across platforms and channels
• Competitive remuneration and the tools you need to do your best work