Paid Ads Marketing Specialist: Live Streams & Growth

Playtime Entertainment Corp.

Philippines

Remote

PHP 300,000 - 480,000

Full time

14 days+

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Job summary

Playtime Entertainment Corp. in the Philippines is seeking a dynamic Marketing Specialist to plan, execute, monitor, and optimize campaigns across digital platforms, including live-stream marketing activities and advertising initiatives.

The role emphasizes data-driven decisions, brand consistency, and ROI across channels. You will coordinate with internal teams to develop strategies, manage budgets, maintain marketing documentation, and produce regular performance reports that drive

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field.
At least 2 years of experience in social media advertising and digital marketing.
Proficient in managing Meta Ads, including budgeting, billing, and payment processing.
Experience planning and executing online promotional campaigns.
Strong knowledge of major digital advertising platforms, including Meta, X, TikTok and Google Ads.
Excellent written communication, typing, and comprehension skills.
Strong analytical, organizational, and time management abilities.
Ability to work collaboratively with cross-functional teams and manage multiple projects.

Responsibilities

Plan, manage, and optimize digital advertising campaigns across multiple platforms.
Oversee live-stream advertisements and monitor live campaign performance to ensure compliance with company standards.
Develop and implement marketing strategies to enhance the performance and visibility of all live-stream platforms.
Monitor, manage, and update marketing content, advertisements, and promotional campaigns.
Track campaign performance and prepare regular reports with insights and recommendations.
Coordinate with internal departments to ensure the timely execution of marketing initiatives.
Manage marketing budgets and ensure cost-effective allocation of resources.
Maintain brand consistency across all marketing channels, advertisements, and promotional materials.
Prepare, organize, and maintain marketing documentation and campaign records.
Stay up to date with industry trends, platform updates, and best practices in digital marketing.