Paid Ads and Website Management Specialist

NexusPoint; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

NexusPoint in the Philippines is seeking a Paid Ads and Website Management Specialist to own the paid advertising strategy across Google and Meta, audit current setups, and drive growth. This role requires independence, fast ramp‑up, and strong data‑driven decision making.

You will manage campaigns, optimize performance, perform audits, report insights, and update the website with partner and license information while preserving site availability.

Qualifications

• 5+ years of experience managing paid digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Auditing existing accounts and developing optimization strategies.
• Strong background in analytics, targeting, and conversion tracking.
• Ability to work independently with minimal supervision.

Responsibilities

• Audit and manage paid advertising campaigns across Google Ads and Meta Ads Manager.
• Continuously optimize campaigns to improve leads, conversions, and cost efficiency.
• Audit current setup and provide prioritized recommendations.
• Analyze data and provide clear insights and actionable next steps.
• Update website content and partner information without disrupting site availability.

Skills

Paid advertising strategy

Google Ads

Meta Ads Manager

Campaign analytics

Independent working

Audience targeting

Conversion tracking

Tools

Google Analytics

Google Tag Manager

CMS

Job description

Paid Ads and Website Management Specialist

Primary Goal

Take ownership of the company’s paid advertising strategy across Google and Meta, with a strong focus on auditing the current setup, identifying opportunities for improvement, optimizing campaigns, and driving measurable growth. This role requires someone who can work independently, ramp up quickly, and continuously adapt their strategy as the business grows.

Key Responsibilities

• Paid Advertising Strategy & Management: Audit, develop, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). Take ownership of the overall advertising strategy and ensure campaigns align with business goals, target audiences, and growth objectives.
• Campaign Optimization & Performance Improvement: Continuously monitor campaign performance and identify opportunities to improve lead generation, conversion rates, cost per acquisition, and overall campaign effectiveness. Conduct testing, refine targeting, and make data-driven adjustments to improve results.
• Account Audit & Strategic Analysis: Evaluate the current advertising setup, campaign structure, targeting, creative, tracking, and performance data to identify gaps, inefficiencies, and areas for improvement. Develop and implement prioritized recommendations with minimal direction.
• Analytics & Performance Reporting: Analyze campaign data and performance metrics to identify trends, opportunities, and areas requiring attention. Provide clear insights and recommendations that explain what is working, what is not, and what should be done next.
• Website Updates & Optimization: Make routine website updates without disrupting website availability, including adding or updating photos, partner information, provider details, licenses, and other business information. Identify basic website optimization opportunities and implement updates accurately and safely.
• Strategic Ownership & Continuous Improvement: Take ownership of the paid advertising function with minimal supervision. Proactively identify opportunities, recommend improvements, and adapt strategies as the business continues to grow. Be prepared to take on additional responsibilities as the role evolves.

Experience

• 5+ years of experience managing paid digital advertising campaigns
• Extensive hands-on experience with Google Ads and Meta Ads Manager
• Proven experience auditing existing advertising accounts and developing optimization strategies
• Strong background in campaign analytics, performance optimization, audience targeting, and conversion tracking
• Demonstrated ability to improve campaign performance through testing and data-driven decision-making
• Experience making basic website updates and managing website content without disrupting site functionality
• Strong understanding of digital marketing strategy and campaign performance
• Ability to take ownership of projects and work independently with minimal hand-holding
• Strong analytical, strategic thinking, and problem-solving skills
• Ability to quickly learn new industries, services, and business needs
• Excellent written and verbal communication skills

Nice to Have Experience

• Experience working in healthcare, therapeutics, medical, wellness, or a closely related industry
• Familiarity with advertising compliance and platform restrictions in regulated industries
• Experience with landing page optimization and conversion rate optimization (CRO)
• Experience with website content management systems and making routine website updates
• Experience working in a fast-growing business where responsibilities and priorities continuously evolve
• Agency experience managing multiple advertising accounts
• Experience with additional paid advertising platforms beyond Google and Meta |

Core Tools & Platforms (Required to have intermediate to advanced skills with at least one tool from each tool type)

• Analytics & Tracking: Google Analytics, Google Tag Manager, or similar analytics and tracking tools
• Website & Content Management: Experience with at least one website CMS or website management platform

Additional Tools (Nice to Have)

• Advertising Platforms: TikTok Ads Manager, LinkedIn Campaign Manager, or similar platforms
• CRM & Marketing Automation: HubSpot, ActiveCampaign, GoHighLevel, or similar platforms
• Landing Page & CRO Tools: Unbounce, Instapage, Leadpages, Hotjar, or similar tools
• SEO & Website Optimization: SEMrush, Ahrefs, Similarweb, or similar tools
• Creative & Content Tools: Canva, Adobe Creative Suite
• Automation & Integrations: Zapier, Make, or similar platforms
• Website Platforms: WordPress, Shopify, Webflow, or similar CMS platforms