Officer, Growth Marketing

PDAX; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

PDAX, a leading crypto firm in the Philippines, seeks a Growth Marketing Officer to drive targeted campaigns across digital channels. You will coordinate internal and external ad development, optimize performance, and deliver insights to business objectives.

The role blends analytical rigor with creative collaboration to grow traffic, engagement, and conversions in a fast-paced start-up environment. The ideal candidate has 2+ years in advertising/media or performance marketing, strong data

Qualifications

• 2+ years experience with advertising media placement agencies or any performance marketing role.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Facebook Ads Manager, and TikTok Ads.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
• Manage multiple projects from concept to completion, working with both internal and external creative teams.
• Ability to thrive in a fast-paced environment.
• Knowledge in cryptocurrency or experience with fintech or digital products will be a plus.

Responsibilities

• Research and identify appropriate advertising platforms, including digital, print, and other relevant mediums.
• Negotiate and secure ad placements while ensuring alignment with budgetary constraints and campaign goals.
• Develop and execute performance marketing strategies to drive traffic, engagement, and conversions across various digital channels.
• Analyze and optimize campaigns regularly to ensure maximum ROI and effectiveness.
• Utilize analytics tools and platforms to track campaign performance and provide insights for continuous improvement.
• Collaborate with internal teams to understand marketing objectives and target audience segments for ad placement.
• Ad Development: Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.
• Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.
• Create weekly and monthly reports across all activities and placements.

Skills

Advertising media placement

Performance marketing

Digital analytics

Campaign optimization

Ad development coordination

Cross-functional collaboration

Data-driven decision making

Communication

Tools

Google Ads

Facebook Ads Manager

TikTok Ads

Job description

About PDAX

At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.

As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system.

We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment.

If this sounds like you, then we’d love to talk!

The Growth Marketing Officer

The Growth Marketing Officer is a pivotal role in driving targeted advertising campaigns and optimizing their performance across various digital channels. This position involves coordinating ad development both internally and externally, ensuring seamless execution from concept to delivery. Key responsibilities include developing and executing performance marketing strategies, coordinating ad placements, and collaborating with creative teams to produce compelling ad creatives. The role also entails analyzing campaign performance, providing insights for optimization, and fostering cross-functional collaboration to align marketing efforts with overall business objectives. The ideal candidate possesses a blend of analytical prowess, creative flair, and strong communication skills to thrive in this dynamic and impactful role.

General Responsibilities

• Research and identify appropriate advertising platforms, including digital, print, and other relevant mediums.


• Negotiate and secure ad placements while ensuring alignment with budgetary constraints and campaign goals.


• Develop and execute performance marketing strategies to drive traffic, engagement, and conversions across various digital channels.


• Analyze and optimize campaigns regularly to ensure maximum ROI and effectiveness.


• Utilize analytics tools and platforms to track campaign performance and provide insights for continuous improvement.


• Collaborate with internal teams to understand marketing objectives and target audience segments for ad placement.


• Ad Development:




• Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.


• Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.




• Create weekly and monthly reports across all activities and placements.

Qualifications

• 2+ years experience with advertising media placement agencies or any performance marketing role.


• Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, --Facebook Ads Manager, and TikTok Ads.


• Strong analytical with the ability to interpret data, draw insights, and make data-driven recommendations.


• Manage multiple projects from concept to completion, working with both internal and external creative teams.


• Ability to thrive in a fast-paced environment.


• Knowledge in cryptocurrency or experience with fintech or digital products will be a plus.

Our Culture

• Communication


• We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.


• We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.


• Customer-focus


• We think about how our decisions impact our customers and ensure we provide the best experience that we can.


• We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always strive to look out for what’s best for both sides.


• Commitment


• We always aim to do the right thing, and to do the right thing, excellently. We take accountability seriously, and uphold ourselves to high standards, ensuring that we execute with attention to detail.


• We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.