Niche Markets Program Lead — Banking Innovation

RCBC; Philippines; On-site; PHP 1,000,000 - 1,400,000; Full time

Job summary

RCBC is seeking a Program Manager for Niche and Special Markets to develop, execute, and manage strategic programs that target niche segments and boost customer engagement. You will collaborate with department heads, sales, product teams, and operations to align programs with business goals and market opportunities.

The role requires strong project management, cross-functional leadership, and use of CRM and analytics to tailor initiatives.

Qualifications

• University graduate in business or marketing with strategic mindset.
• In-depth knowledge of banking products and market trends.
• Proven ability to develop and execute strategic plans.
• Experience in project and program management methodologies.
• Track record of driving innovation and solving market challenges.

Responsibilities

• Collaborate with sales, product, and operations to develop strategic programs.
• Tailor programs to niche market segments using market insights.
• Lead cross-functional project teams to deliver programs on time.
• Monitor KPIs and drive continuous improvement.
• Develop training for the sales team on niche market programs.

Skills

Project management

Stakeholder engagement

Cross-functional leadership

CRM tools

Data analysis

Market research

Education

Bachelor's degree in Business or Marketing

Tools

CRM software

Data analytics tools

Job description

RCBC is seeking a Program Manager for Niche and Special Markets to develop, execute, and manage strategic programs that target niche segments and boost customer engagement. You will collaborate with department heads, sales, product teams, and operations to align programs with business goals and market opportunities.

The role requires strong project management, cross-functional leadership, and use of CRM and analytics to tailor initiatives.