Mobile-First Email Designer & CRM Creative Specialist

Private Advertiser; Metro Manila; On-site; PHP 420,000 - 620,000; Full time

Job summary

Private Advertiser is seeking an Email Creative Specialist to lead the design and production of mobile-first email campaigns across CRM programs for global clients. The role focuses on creating engaging assets using Figma, translating designs into platform-ready emails, and ensuring brand consistency.

You will collaborate with marketing and CRM teams, build reusable components, and optimize email performance based on data.

Qualifications

• Strong hands-on Figma skills.
• Proven experience designing mobile-first email or CRM creative.
• Strong understanding of EDM and email design best practice.
• Experience building emails or campaign assets within marketing automation platforms.
• Strong eye for layout, typography, hierarchy, accessibility and responsive design.
• Knowledge of HTML, CSS and JavaScript (desirable).
• CRM, lifecycle marketing or loyalty experience (desirable).
• Experience with marketing automation platforms such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Bloomreach, Klaviyo or similar.

Responsibilities

• Design best-practice, mobile-first email creatives in Figma, ensuring layouts are engaging, accessible, responsive and aligned to campaign objectives.
• Create high-quality EDM, lifecycle, promotional and personalised CRM creative across email and other owned channels.
• Develop reusable email design components, templates and modules that drive consistency and production efficiency.
• Apply a strong understanding of best practice in email design.
• Support creative ideation and production of purpose-driven assets that attract and engage customers.
• Build and/or support the build of emails within marketing automation platforms, ensuring creative is production-ready and fit for deployment.
• Translate Figma designs into platform-ready email creative, working with templates, content blocks, dynamic content and campaign workflows.
• Work closely with CRM and Martech teams to support personalisation, segmentation and journey-based communications.
• Conduct QA and proofing across content, links, layout, rendering, responsiveness and brand compliance.
• Troubleshoot build or rendering issues in partnership with CRM, Martech and/or developers.
• Collaborate with wider marketing, category and digital teams where required.
• Work independently or with other designers; contribute to design projects that support commercial objectives.
• Use campaign performance insights and customer behaviour to continuously improve email design and creative effectiveness.

Skills

Figma

Mobile-first

CRM email design

Email production

Marketing automation

Layout & typography

Accessibility

Responsive design

Campaign assets

Tools

HTML

CSS

JavaScript

Job description

Private Advertiser is seeking an Email Creative Specialist to lead the design and production of mobile-first email campaigns across CRM programs for global clients. The role focuses on creating engaging assets using Figma, translating designs into platform-ready emails, and ensuring brand consistency.

You will collaborate with marketing and CRM teams, build reusable components, and optimize email performance based on data.