Meta PPC Specialist (Davao, Philippines)

SRR Group; Philippines; Remote; PHP 286,000 - 408,000; Full time

Job summary

SRR Group in the Philippines seeks an experienced Meta PPC Specialist to lead end-to-end campaigns for U.S.-based home service clients, focusing on lead generation and target CPLs. This remote role requires proven experience with US campaigns and Meta ads mastery.

You will work with CRM and creative teams, optimize across funnel stages, and stay current with Meta updates to drive sustainable growth and quality leads. PST hours apply.

Qualifications

• 4+ years of hands-on Meta Ads campaigns experience.
• Proven lead generation for US-based businesses.
• Direct experience with US home service Meta ads is REQUIRED.
• Strong CPL optimization and scaling knowledge.
• Experience managing multiple accounts in a performance agency.
• Ability to show actual US home service campaigns worked on.
• Provide 2–5 examples of Meta ad creatives from US home services.
• Advanced knowledge of Meta tools (Pixel, CAPI, Advantage+).
• Understand Custom/Lookalike Audiences and post-iOS measurement.
• Experience with Lead Ads and Instant Forms.
• Experience with CRM platforms like GoHighLevel/HubSpot/Salesforce.
• GA4 knowledge and landing-page CRO practices.
• Meta Blueprint Certification required.
• Proficient in Excel/Google Sheets for reporting.
• Excellent written and verbal English communication.

Responsibilities

• Plan, build, launch, and manage full‑funnel Meta campaigns for US home services.
• Develop strategies for targeting, budgets, bidding, offers, and leads.
• Manage campaigns across HVAC, plumbing, roofing, and other services.
• Analyze CPL, lead rate, CAC, ROAS, CTR, and attribution data.
• Optimize for lead quality and downstream sales performance.
• Collaborate with CRM and sales to identify winning campaigns and audiences.
• Design and run structured A/B tests on creatives, audiences, and landing pages.
• Brief creatives on hooks, offers, and CTAs; guide video/image concepts.
• Scale winning campaigns while maintaining CPL and quality.
• Implement and monitor Meta Pixel, CAPI, and attribution.
• Identify issues and develop data-backed growth strategies.
• Prepare performance reports for clients and stakeholders.
• Stay updated with Meta platform changes and new strategies.

Skills

Lead generation

Audience targeting

Campaign optimization

Data analysis

English communication

Tools

Meta Ads Manager

Conversions API

GA4

CRM systems

Job description

We are looking for an experienced Meta PPC Specialist with proven, hands‑on experience generating leads for U.S.-based home service businesses.

This is not a general Meta Ads position. Direct experience managing Meta advertising campaigns for U.S. home service companies is a strict requirement for this role.

You should have a strong understanding of the U.S. home services market and know how to build, optimize, and scale Meta campaigns that generate qualified leads at target CPLs. Experience working in an agency environment managing multiple client accounts is highly preferred.

You will own campaigns end‑to‑end, combining data‑driven performance analysis with strong creative strategy to consistently improve results.

This is a remote position.

Responsibilities

• Plan, build, launch, and manage full‑funnel Meta advertising campaigns for U.S.-based home service businesses.
• Develop campaign strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead‑generation objectives.
• Manage and optimize campaigns for home service companies such as HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential/home‑based services.
• Analyze key performance metrics including CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.
• Optimize campaigns based not only on lead volume but also on lead quality and downstream sales performance.
• Work with CRM and sales teams to identify which Meta campaigns, audiences, creatives, and offers are producing qualified customers.
• Design and execute structured A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures.
• Brief and collaborate with creative teams on high‑performing hooks, angles, offers, video concepts, images, copy, and calls to action.
• Manage significant advertising budgets and confidently scale winning campaigns while maintaining target CPL and lead quality.
• Implement and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution.
• Identify campaign inefficiencies, troubleshoot tracking issues, and develop data‑backed strategies for growth.
• Prepare clear and actionable performance reports for clients and/or internal stakeholders.
• Stay current with Meta Ads platform updates, Advantage+ solutions, attribution changes, and emerging paid‑social strategies.

Requirements

Applicants MUST have proven, hands‑on experience managing Meta Ads campaigns for U.S.-based home service businesses.

This requirement is mandatory and non‑negotiable.

Applicants without direct experience running Meta campaigns for U.S. home service businesses will not be considered, even if they have extensive general Meta Ads, ecommerce, or other digital marketing experience.

Qualified home service experience may include campaigns for: HVAC, Plumbing, Roofing, Home Improvement & etc.

• 4+ years of hands‑on experience managing Meta Ads campaigns.
• Proven experience generating leads for U.S.-based businesses.
• Direct and demonstrable experience managing Meta Ads for U.S.-based home service companies — REQUIRED.
• Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling.
• Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency.
• Must be able to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on.
• Must be able to provide 2–5 examples of Meta ad creatives (video and/or image) from U.S. home service campaigns.
• Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.
• Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement.
• Experience with Meta Lead Ads and Instant Forms.
• Experience working with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
• Working knowledge of Google Analytics 4 (GA4) and landing‑page CRO best practices.
• Meta Blueprint Certification is required.
• Proficient in Excel or Google Sheets for campaign reporting and analysis.
• Excellent written and verbal English communication skills.

WORK SCHEDULE & COMPENSATION

• Full‑time remote position.
• Must be comfortable working Pacific Standard Time (PST) business hours.
• Starting rate: USD $4.00 per hour.
• Must have a reliable computer/laptop, stable high‑speed internet connection, noise‑free workspace, and backup internet/power solution to ensure uninterrupted productivity.

WFH-MINIMUM TECHNICAL REQUIREMENTS

1. Computer Specifications

Minimum Intel Specs

• Processor: Core i7 11th generation (and above)
• Core i5 13th generation (and above)
• RAM: Minimum of 12 GB
• Storage: 128 GB SSD or higher
• Graphics: 2 GB graphics memory

Minimum AMD Specs

• Processor: AMD Ryzen 5,7,9 (Minimum series 7000)
• RAM: Minimum of 12 GB
• Storage: 128 GB SSD or higher
• Graphics: 2 GB graphics memory

Macintosh Specs

• Processor: Core i7/ i5 / M1/ M2
• RAM: Minimum of 12 GB
• Storage: 128 GB SSD or higher
• Graphics: 2 GB graphics memory

Additional Requirements

• Mouse & keyboard
• Noise cancelling headset

2. Main Internet Speed Requirement

Jitter: below 10ms

Latency: below 160ms

Upload: more than 25mbps

Download: more than 40 mbps

Using internet speedtest: VoIP Speed Test | 8x8 // Aircall’s VoIP Speed Test | Aircall // VoIP Speed Test: Check Your Network Reliability (getvoip.com)

Additional Requirements

• LAN‑cabled internet required

3. Power Backup

• A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples: Generators // Solar Panels // Portable power inverters etc. (UPS is not enough)

4. Internet Backup (Secondary internet)

Jitter: below 10ms

Latency: below 160ms

Upload: minimum of 25mbps

Download: minimum of 25mbps