Meta Ads Strategist: Data-Driven Campaign Growth

GH Premier Review Center

Manila

On-site

PHP 558,000 - 893,000

Full time

3 days ago

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Job summary

GH Premier Review Center is seeking a Meta Ads Specialist to plan, launch, monitor, and optimize paid campaigns on Facebook and Instagram from Manila. You will focus on audience targeting, performance metrics, budget management, and lead generation to achieve marketing objectives.

The ideal candidate will turn advertising data into actionable strategies, continually improving campaign results. You will collaborate with content and creative teams and stay updated on Meta platform changes to

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Marketing, or a related field.
Proven experience managing Meta Ads / Facebook Ads campaigns is highly preferred.
Hands-on experience with Meta Ads Manager.
Understanding of Facebook and Instagram advertising structures, targeting, placements, and optimization.
Knowledge of key paid advertising metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
Experience with campaign budgeting, performance monitoring, and optimization.
Strong analytical and problem-solving skills with the ability to interpret advertising data.
Familiarity with A/B testing and performance-based optimization.
Basic understanding of conversion tracking, Meta Pixel, Events Manager, Google Analytics, or similar tracking tools is an advantage.
Good understanding of digital marketing principles and customer acquisition strategies.
Strong written and verbal English communication skills.
Highly organized, detail-oriented, proactive, and capable of managing multiple campaigns and deadlines.

Responsibilities

Plan and manage paid advertising campaigns through Meta Ads Manager for Facebook and Instagram.
Develop campaign strategies based on target audiences, business objectives, and expected results.
Conduct audience research and develop targeting strategies for different campaigns.
Set up and manage campaigns, ad sets, audiences, placements, budgets, and advertisements.
Monitor campaign performance and make timely adjustments to improve results.
Optimize campaigns based on key metrics such as CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
Manage and allocate advertising budgets efficiently based on performance.
Conduct A/B testing of audiences, creatives, ad formats, messaging, and strategies.
Identify high-performing campaigns and opportunities for optimization or scaling.
Monitor advertising trends, competitor activities, and platform changes.
Coordinate with content/creative team to develop ad materials, copy, visuals, and assets.
Provide recommendations on creative direction, messaging, and targeting based on data.
Monitor lead quality and coordinate with Sales to improve outcomes.
Assist in setting up and monitoring conversion tracking, pixels, events, and tracking tools.
Prepare regular campaign performance reports and present findings to Digital Marketing Head.
Analyze campaign data and identify trends, issues, and opportunities for improvement.
Stay updated with Meta Ads policies and platform updates.