Lead Generation Specialist

GH Premier Review Center Inc.; Manila; On-site; PHP 300,000 - 520,000; Full time

Job summary

GH Premier Review Center Inc. is seeking a proactive Digital Marketing Specialist to develop and execute lead generation strategies, with a focus on Meta Ads across Facebook and Instagram.

The role involves managing campaigns, optimizing performance, and coordinating with Sales, Recruitment, and Customer Relations to convert leads into customers. You will create engaging ad content, monitor metrics like CPL, CTR, and ROAS, and maintain clean lead databases while ensuring consistent brand

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, Multimedia Arts, or a related field.
• Experience in lead generation, digital marketing, social media management, or paid advertising.
• Hands-on experience with Meta Ads Manager and Meta Business Suite.
• Experience creating and managing Facebook and Instagram lead generation campaigns.
• Knowledge of Meta campaign objectives, audience targeting, retargeting, optimization, and basic conversion tracking.
• Ability to analyze metrics such as CPL, CTR, engagement, conversion rate, and ROAS.

Responsibilities

• Develop and implement digital marketing and lead generation strategies aligned with company objectives and target audiences.
• Launch and manage lead generation campaigns through Meta Ads, including Facebook and Instagram.
• Set up and manage campaigns using Meta Business Suite and Meta Ads Manager, including audiences, ad sets, creatives, budgets, and objectives.
• Conduct audience, market, and competitor research to identify leads and opportunities.
• Develop engaging ad copies, captions, creatives, and other content to drive leads and conversions.
• Monitor and optimize paid campaigns based on reach, impressions, engagement, CPL, CTR, and ROAS.
• Manage and monitor incoming leads and coordinate with teams for follow-up and lead handling.
• Maintain and organize lead databases and ensure data accuracy.
• Manage and optimize company social media pages to strengthen brand and lead acquisition.
• Develop content calendars, campaign schedules, and publishing plans.
• Monitor comments and inquiries and respond or coordinate appropriately.
• Perform regular competitor and market checks to identify trends and opportunities.
• Track campaign data and prepare reports with insights and recommendations.
• Identify emerging digital marketing trends and apply relevant strategies and tools.
• Collaborate with Marketing, Sales, Recruitment, and Customer Relations to support campaigns.
• Assist in developing landing pages, forms, and other lead capture strategies.
• Ensure consistent brand messaging across channels.
• Support online reputation and community engagement initiatives.
• Perform other digital marketing, lead generation, and content-related tasks.

Skills

Lead generation

Digital marketing

Social media management

Meta Ads Manager

Meta Business Suite

Facebook/Instagram campaigns

Content creation

Canva

Google Workspace

Microsoft Office

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Meta Ads Manager

Meta Business Suite

Canva

Google Workspace

Microsoft Office

Job description

Key Responsibilities

• Develop and implement digital marketing and lead generation strategies aligned with company objectives and target audiences.

• Create, launch, and manage lead generation campaigns through Meta Ads, including Facebook and Instagram.

• Set up and manage campaigns using Meta Business Suite and Meta Ads Manager, including audiences, ad sets, creatives, budgets, and campaign objectives.

• Conduct audience, market, and competitor research to identify potential leads, market opportunities, and relevant campaign strategies.

• Develop engaging ad copies, captions, creatives, and other digital content designed to generate leads and drive conversions.

• Monitor and optimize paid campaigns based on key performance indicators such as reach, impressions, engagement, cost per lead (CPL), click-through rate (CTR), and conversion rate.

• Manage and monitor incoming leads from digital campaigns and coordinate with the appropriate teams for proper lead handling and follow-up.

• Maintain and organize lead databases to ensure accurate, complete, and updated candidate/customer information.

• Manage and optimize company social media pages to strengthen brand presence, audience engagement, and lead acquisition.

• Develop and maintain content calendars, campaign schedules, and publishing plans.

• Monitor comments, messages, inquiries, and user-generated content and respond or coordinate appropriately.

• Conduct regular competitor and market checks to identify trends, successful campaigns, and opportunities for improvement.

• Track campaign and social media performance and prepare regular reports with insights and recommendations.

• Analyze campaign data and recommend adjustments to improve lead quality, campaign efficiency, and return on advertising spend (ROAS).

• Identify emerging digital marketing trends and apply relevant strategies, tools, and best practices.

• Collaborate with Marketing, Sales, Recruitment, Customer Relations, and other departments to support lead generation and promotional campaigns.

• Assist in developing landing page, form, and other lead capture strategies to improve lead conversion.

• Ensure consistent brand messaging across social media, paid advertisements, and other digital platforms.

• Support the company's online reputation and community engagement initiatives.

• Perform other digital marketing, lead generation, and content-related tasks as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, Multimedia Arts, or a related field is an advantage.

• Experience in lead generation, digital marketing, social media management, or paid advertising is preferred.

• Hands-on experience with Meta Ads Manager and Meta Business Suite is an advantage.

• Experience in creating and managing Facebook and Instagram lead generation campaigns is highly preferred.

• Knowledge of Meta campaign objectives, audience targeting, retargeting, campaign optimization, and basic conversion tracking is an advantage.

• Ability to analyze campaign metrics such as CPL, CTR, engagement, conversion rate, and ROAS.

• Experience in creating ad copies, social media content, and basic digital marketing creatives.

• Familiarity with Canva, Google Workspace, Microsoft Office, and other digital marketing tools.

• Basic knowledge of SEO, content marketing, and other digital marketing principles.

• Strong written and verbal communication skills in English.

• Creative, analytical, and results-oriented with strong attention to detail.

• Good organizational and time-management skills with the ability to manage multiple campaigns and deadlines.

• Willingness to learn and adapt to new digital marketing platforms, tools, and trends.

• Fresh graduates with relevant internships, academic projects, portfolio work, or demonstrated experience in lead generation and Meta Ads may also be considered.