Meta Ads & Performance Marketing Specialist

FNT CLOTHING CORP.; Manila; On-site; PHP 670,000 - 837,000; Full time

Job summary

FNT CLOTHING CORP. is seeking a results-driven Meta Ads & Performance Marketing Specialist to manage Facebook and Instagram campaigns for our e-commerce business. The role emphasizes developing Meta Ads strategies, audience targeting, and budget management to drive sales and ROAS.

You will collaborate with E-Commerce, Creative, Content, Sales, Affiliate, and Merchandising teams to support overall sales objectives and optimize performance across channels.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, E-Commerce, Communications, or a related field is preferred.
• 1–2 years of hands-on experience in Meta Ads / Facebook Ads is preferred.
• Experience handling e-commerce, retail, consumer products, or online brands is highly preferred.
• Proficient in Meta Ads Manager and in campaign setup, audience targeting, retargeting, A/B testing, and optimization.

Responsibilities

• Develop and implement Facebook and Instagram advertising strategies aligned with sales and marketing goals.
• Create, launch, manage, and optimize campaigns using Meta Ads Manager.
• Build and manage prospecting, retargeting, interest-based, custom, and lookalike audiences.

Skills

Analytical

Data-driven

Problem-solving

Communication

Education

Bachelor's degree in Marketing/related field

Tools

Meta Ads Manager

Excel/Sheets

Job description

Job Overview

We are looking for a results-driven Meta Ads & Performance Marketing Specialist to manage and optimize Facebook and Instagram advertising campaigns for our e-commerce business.

The role will be responsible for developing and executing Meta Ads strategies, audience targeting, campaign setup, creative testing, budget management, performance optimization, and reporting with a strong focus on sales conversion, ROAS, customer acquisition, traffic, engagement, and brand awareness.

The ideal candidate is data-driven, analytical, commercially minded, and hands-on in managing Meta Ads campaigns. You should be able to identify the right audience, product, creative, offer, and campaign strategy to generate measurable business results.

You will work closely with the E-Commerce, Creative, Content, Sales, Affiliate, and Merchandising Teams to support overall sales and marketing objectives.

Key Responsibilities

Meta Ads Management

• Develop and implement Facebook and Instagram advertising strategies aligned with sales and marketing goals.
• Create, launch, manage, and optimize campaigns using Meta Ads Manager.
• Manage campaigns for Sales, Traffic, Engagement, Awareness, Lead Generation, Customer Acquisition, and Retargeting.
• Set up campaigns, ad sets, audiences, placements, budgets, schedules, and ads.
• Ensure proper tracking, pixels/events, links, and campaign configurations.
• Ensure campaigns comply with Meta advertising policies and company guidelines.

Audience Targeting & Customer Acquisition

• Build and manage prospecting, retargeting, interest-based, custom, and lookalike audiences.
• Analyze audience demographics, behaviors, engagement, and purchasing patterns.
• Develop strategies for new customer acquisition and remarketing.
• Monitor audience performance and minimize inefficient audience overlap.

Campaign Optimization & Conversion

• Monitor campaign performance and make data-driven optimizations.
• Optimize targeting, budgets, creatives, placements, bidding, and campaign structure.
• Identify opportunities to improve CTR, CPC, CPA, conversion rate, and ROAS.
• Identify underperforming campaigns and implement corrective actions.
• Scale campaigns with strong and sustainable performance.
• Monitor the customer journey from ad click to product page and purchase.
• Recommend improvements to product pages, offers, promotions, and other conversion factors.

Creative & A/B Testing

• Work with the Creative and Content Teams to develop high-performing ad materials.
• Identify effective images, videos, hooks, copy, headlines, offers, and CTAs.
• Provide creative recommendations based on campaign data.
• Conduct A/B testing of audiences, creatives, messaging, offers, and campaign strategies.
• Identify and scale high-performing creative concepts.

Performance Analysis & Reporting

• Monitor key advertising metrics, including:
  • ROAS / ROI
  • CPA / Cost per Acquisition
  • CPC / Cost per Click
  • CPM
  • CTR
  • Conversion Rate
  • Cost per Result
  • Reach and Impressions
  • Frequency
  • Add-to-Cart
  • Purchases / Sales
• Prepare regular Meta Ads performance reports.
• Provide actionable insights and recommendations based on campaign data.
• Explain what happened, why performance changed, and what actions should be taken next.

Budget Management

• Manage assigned Meta advertising budgets efficiently.
• Monitor daily and monthly ad spend.
• Allocate budget based on campaign performance and business priorities.
• Identify inefficient spending and recommend corrective actions.
• Maximize sales and marketing results within approved budgets.

Cross-Functional Collaboration

• Coordinate with the E-Commerce Team on products, pricing, promotions, and sales performance.
• Work with the Creative and Content Teams on ad creatives and promotional materials.
• Coordinate with Sales and Affiliate Teams to identify conversion opportunities and high-performing content.
• Work with Merchandising on priority products, bundles, and promotional campaigns.
• Present campaign performance and recommendations to Management.

Market & Competitor Research

• Monitor competitors' Meta Ads, creatives, offers, messaging, and promotions.
• Research customer behavior, market trends, and advertising opportunities.
• Recommend new campaign angles, products, offers, and audience strategies.
• Stay updated on Meta Ads features, algorithms, policies, and performance marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, E-Commerce, Communications, or a related field is preferred.
• 1–2 years of hands-on experience in Meta Ads / Facebook Ads is preferred.
• Experience handling e-commerce, retail, consumer products, or online brands is highly preferred.
• Proficient in Meta Ads Manager.
• Experience in campaign setup, audience targeting, retargeting, A/B testing, and campaign optimization.
• Strong understanding of ROAS, CPA, CPC, CPM, CTR, conversion rate, and other digital advertising KPIs.
• Strong analytical, numerical, and problem-solving skills.
• Good understanding of e-commerce sales funnels and conversion optimization.
• Proficient in Microsoft Excel or Google Sheets.
• Strong communication and coordination skills.
• Able to work independently in a fast-paced, target-driven e-commerce environment.

Preferred Skills

Meta Ads | Facebook Ads | Instagram Ads | Meta Ads Manager | Performance Marketing | Digital Marketing | E-Commerce | Paid Social | Campaign Optimization | Audience Targeting | Retargeting | A/B Testing | ROAS | CPA | CTR | CPC | Conversion Rate | Customer Acquisition | Lead Generation

Why Join Us?

• Opportunity to manage real e-commerce advertising campaigns.
• Work closely with E-Commerce, Creative, Sales, and Marketing teams.
• Opportunity to contribute directly to sales growth and business performance.
• Fast-paced environment with opportunities to develop your performance marketing expertise.